Who We Are

Standing Partnership specializes in managing corporate reputation. Our firm creates influencer strategies that deepen understanding, build trust and mitigate risk in complex, ever-changing environments. Our comprehensive approach drives strategy and helps clients build, protect and restore reputations.

Our team has expertise in strategy, corporate social responsibility (CSR), public affairs, internal communications and issues and crisis management – critical areas which impact and influence successful programs. For more than 20 years we have been recognized for the results we achieve for clients as well as the working environment and strong culture we foster for our Standing team.

Standing’s greatest strength is our core values and team of reputation management consultants. Our team of counselors has significant experience serving clients in health care, agriculture, sustainability, education and other complex industries.

Standing also draws upon the knowledge of our inner circle of industry-leading advisers so  clients always have access to the expertise they need to manage their corporate reputations. These specialists provide expertise in the areas of market research, analytics, organizational development and other disciplines, as well as deep industry knowledge and on-the-ground knowledge of national and international markets.

Our Approach

Standing Partnership designs and implements corporate reputation management programs to help organizations build, maintain and restore their reputations. Our process includes analysis, strategy development, execution and measurement.

Strategy

Standing’s approach to corporate reputation management starts with listening as our clients define expectations and desired results. We measure and evaluate our results based on their criteria, not our own. Our proprietary C4A (Communicating For Action) process combines research, facilitated dialogue and planning to align corporate reputation efforts with business objectives.

Execution

Our team of experts frame program implementation based on strategy. We lead and serve as seamless extensions of our clients’ teams, whether we provide all reputation management services or share responsibilities with your own internal team. Effective and efficient collaboration is a hallmark and core value of our firm. We will work with you as a partner to implement the program, on time and on budget.

Measurement

We believe corporate reputation management programs should be measurable, so we build metrics to evaluate and demonstrate a return on our clients’ investment.  That’s why every Standing Partnership program includes success metrics (aligned with the organization’s ultimate goal), to ensure the efforts are effective.