Standing Partnership Executive Shares Insights On Reputation Management With Higher Education Business Leaders
Posted: 11/13/2008
ST. LOUIS - Melissa Lackey, senior vice president and chief operating officer of Standing Partnership, recently spoke at the annual meeting of the Central Association of College and University Business Officers (CACUBO), helping the organization's members understand the value of and tools for managing organizational reputation.
CACUBO, a non-profit professional organization gathering business officers from major institutions across the Midwest, invited Lackey to present at its annual conference because of the firm's success in working with educational institutions.
"In this age of transparency and authenticity, trust has become the new currency of our economy," said Lackey. "You can think of trust equity as a reputational insurance policy. It's critical - particularly with educational institutions - to establish high-trust relationships with people who ultimately impact an organization's success. Expectations have changed. Key relationship drivers for organizations and their publics are beginning to mirror interpersonal relationship characteristics, such as personal commitment, honesty, trust and satisfaction. Organizations that earn that trust are better positioned for the long-term."
To receive more information about Lackey's presentation or about reputation management, please call 314-469-3500 or e-mail Melissa Lackey at .
About Standing Partnership
Standing Partnership provides a comprehensive approach to corporate reputation management that advances the business objectives of diverse organizations through expertise in brand positioning, employee relations, issues and crisis management, digital communications and public relations. Founded in 1991, Standing Partnership is headquartered in St. Louis, with a satellite office in Charlottesville, Va., and is a member of the Worldcom Public Relations Group, a selective international network of more than 100 top independent public relations firms.
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