Generating Leads by Aligning Sales and Marketing

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At Standing Partnership, we help develop and implement inbound marketing campaigns that help our clients engage with their potential customers and increase lead generation.

Standing Partnership has a great learning culture, and last year, the team supported me in becoming Inbound certified. During that process, the topic that resonated the most with me was the need for sales and marketing alignment. Many companies struggle with this, especially as they delve into inbound marketing.

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Are your business decisions drowning trust?

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Recently, my family rented a loft in downtown Chicago for the holidays. We wanted siblings, nieces, nephews and friends to have a place to share games, gifts and laughs, to cook meals together, and to recoup after a particularly tough year, all in an environment that didn’t require us to put on shoes for dinner. We found a loft on a website that enables people to rent out their homes for short periods of time.

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Another Buffett Best Practice

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This holiday season, I’m adding my name to the list of Warren Buffett admirers—not just because he’s a shrewd businessman and savvy investor, but because he gets it. Mr. Buffett has made a habit of reinforcing the value of reputation among his “All Stars” (managers). My understanding is that for the past several decades, he’s shared a memo with his managers reminding them that safeguarding Berkshire’s reputation is a business imperative.

Yes, Mr. Buffett, it is.  > read post

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