Effective Communication Critical in Supporting Growth and Mitigating Risk for Precision Agriculture

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I am writing this post still energized from attending InfoAg 2015, the premier precision agriculture trade show that celebrated its 20th anniversary this year. Precision agriculture relies on data gathering and analysis to inform decision-making on the farm. A variety of data collection and analysis tools and technologies—from soil sampling machines to software, to GPS imaging, to drones—are now available to help farmers grow more food using fewer resources. In the words of one of the presenters, “precision agriculture is the only technology capable of bridging profitability and sustainability.” > read post

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Six Important Social Impact Statistics

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Attention to the role of social impact in the corporate world continues to grow. In response, organizations are consciously changing their business practices to have a positive social impact by aligning their goals and operations to ensure actions and assets have a positive impact on society. This trend will likely only grow in importance as studies like The 2015 Deloitte Millennial survey show that globally, more than seven in 10 (73 percent) millennials believe businesses have a positive impact on wider society. > read post

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How to Mitigate Risk by Aligning Social Impact Strategy with Business Strategy

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Today, businesses must care as much or more about what they do as what they sell. Consumers are demanding that companies not only make a positive impact on society, but work to address a broad range of global societal issues, such as human rights, resource constraints, climate change, water scarcity and talent shortages. With so many opportunities to make an impact, it’s imperative to create a strong social impact strategy that is embedded in the day-to-day business.

> read post

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Three Ways to Use Calls to Action to Reach Your Goals

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Why do calls to action matter? They help you reach your business goals. That may seem like a bold statement, but it’s true. Any content you publish should contribute to the achievement of a clearly defined and measurable goal – whether its bringing in new leads, increasing downloads, or improving click-through rates.

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3 Communication Careers You Didn’t Know Existed

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One of the benefits of working in a consulting setting like Standing Partnership is our chance to partner with a wide variety of other people and organizations, including working with people in positions we didn’t know existed back when we were in college.

Whether you’re a new graduate or just looking for your next adventure, check out these three exciting careers paths:

1. Marketing Technologist

Now that colleges and universities are overcompensating for years of ignoring social media by diving in deep, it seems that every communications graduate understands the role social tools will play in their careers. However, they may be missing the full potential of the ever-changing role of technology in marketing and communications.

Marketing technologists (whether that’s your formal title or just a part of your job description) are charged with evaluating, introducing and executing on new tools and software packages. They figure out how each new tool could fit into the larger marketing strategy, conduct cost/benefit analysis between different systems and are ultimately responsible for ensuring that each tool is used to its full potential.

From social listening systems to marketing automation software to burgeoning new social media networks, marketing technologists keep their companies on the leading edge.

This takes the role far beyond learning any one system or tool – and is an exciting role for any digital native to consider.

2. Industry Affairs

Stakeholder engagement is a critical part of successful reputation management for any organization, in any industry. One part of stakeholder engagement includes managing relationships with peers or partner organizations within your industry—which is where industry affairs comes in.

Industry affairs plays an important role in ensuring there is a successful and productive dialogue going on between peers, partners and customers to maintain the reputation of the industry as a whole. If your industry has a risk to its reputation, then your organization does as well.

3. Internal Communications Manager

As stated in our recently published Change Management eBook, organizations are constantly experiencing change and transition. From restructuring and mergers to new cultural expectations, employees may experience a great deal of change during their time with an organization. Ensuring that each of those employees is clear about what is happening and what it means for them during those changes is someone’s job, and often that someone is part of a company’s internal communications team.

Internal communication may be responsible for any number of duties, including:

  • Developing strategy and objectives for employee communications
  • Enhancing employee engagement through intranet sites or employee newsletters
  • Improving workplace performance through programs or partnerships with human resources

While many college graduates likely envision themselves marketing directly to consumers, an organization’s most important stakeholders are often its employees – making internal communications a viable option to explore. 

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