Don’t Think Problem, Think Opportunity

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In recent conversations, I’ve been struck by how many companies equate reputation management with negative sentiment.

At Standing, we believe reputation management is the opportunity to proactively strengthen your company, product or brand to be intentional about closing the perception gap of stakeholders.

Reputation is the connective tissue between business, operations, strategy and governance, starting with a clear mission, vision and values. The goal is to minimize the gap between how organizations operate and how they are perceived to operate.

There are three areas of focus:

  • Responsible Business Operations – translates into minimal negative impact and maximum positive impact. This includes areas such as environmental, safety and health and human rights.
  • Positive Social Impact – ensures that a company’s assets align with its mission, vision and values and address social issues and support social well-being that engages the organization’s communities.
  • Financial Stability – is the result of providing products and services that are both socially beneficial and economically profitable for the company and its stakeholders.

Interested in learning more about reputation and risk? Check out some of our other posts on this topic:

What are your thoughts about corporate reputation? We would love to read your comments. 

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I Feel Good: Connecting with Stakeholder Emotion to Improve Trust

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At the center of reputation is the emotional connection that a stakeholder feels with the organization. Is it trusted and respected? Or viewed with skepticism and cynicism?

Businesses with good reputations are generally trusted. Trusted organizations attract better business partners and drive premium pricing. And they are more likely to have the freedom to operate in the way they choose, with fewer regulatory or legislative obstacles. > read post

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Your company’s reputation is making a public appearance

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A recent Grist article on the public comment process said “the public comment system is the virtual equivalent of going to a protest.” 

I spend a lot of time on Regulations.gov, the home of the public comment system. I bet you’re thinking there are plenty more entertaining places on the Internet where I can spend my time, so let me tell you why I’m there. > read post

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Best Practices for Hospital Website Content

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One of the most popular uses of the internet is to search for health information – and it’s more than just patients searching WebMD to self-diagnose their latest ailment.  Patients who are looking for a provider heavily use online resources to help with their decision-making process. By applying best practices for hospital website content, your online presence can provide the information patients need during a critical time in their decision-making process. > read post

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