Three Questions to Ask Yourself When Writing Online Content

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Be Concise.

A few years ago, my colleague Nick Sargent shared tips for writing better internal newsletters in his post, “3 Ways to Make Internal Newsletters More Effective.” If you read it, you may remember that last and very important tip, “be concise.”

Years later, the industry is still struggling to live up to this tip, and newsletters are not the only form of writing that can benefit from brevity. Most online content including blog posts and news articles could all use some editing in the name of succinctness and conciseness. > read post

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Insights on Managing and Measuring Communications

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ROI. KPIs. Top box scores. As our industry shifts from counting outputs to measuring outcomes, it can be challenging to secure the analytics you need in order to measure meaningful data points that show how communications has built, protected or restored a company’s reputation. > read post

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