December 23, 2014
This holiday season, I’m adding my name to the list of Warren Buffett admirers—not just because he’s a shrewd businessman and savvy investor, but because he gets it. Mr. Buffett has made a habit of reinforcing the value of reputation among his “All Stars” (managers). My understanding is that for the past several decades, he’s shared a memo with his managers reminding them that safeguarding Berkshire’s reputation is a business imperative.
Yes, Mr. Buffett, it is. > read post
December 2, 2014
Pinterest isn’t just for twenty-somethings and housewives anymore.
More and more, companies and nonprofit organizations are turning to the virtual bulletin board site to execute cause marketing and philanthropy campaigns, and some have amassed legions of repinning followers. Pinterest can be especially effective for reaching Millennials, the site’s top demographic, who are also more likely to trust companies that support social and environmental causes. > read post
October 30, 2014
I caught an interesting blog post from the WSJ recently that easily demonstrates how reputation risk emerges.
In this case, a backlash against toll roads appears to be brewing in Texas because residents don’t understand that they pay for roads one way or the other, through tolls or taxes. Or both. > read post
October 29, 2014
Freedom to operate, a term usually associated with patent infringement, takes on a much broader and perhaps impactful meaning when viewed from a consumer perspective. > read post
October 23, 2014
In recent conversations, I’ve been struck by how many companies equate reputation management with negative sentiment.
At Standing, we believe reputation management is the opportunity to proactively strengthen your company, product or brand to be intentional about closing the perception gap of stakeholders. > read post