October 29, 2014|
Freedom to operate, a term usually associated with patent infringement, takes on a much broader and perhaps impactful meaning when viewed from a consumer perspective. > read post0 comments
October 23, 2014|
In recent conversations, I’ve been struck by how many companies equate reputation management with negative sentiment.
At Standing, we believe reputation management is the opportunity to proactively strengthen your company, product or brand to be intentional about closing the perception gap of stakeholders. > read post0 comments
October 22, 2014|
At the center of reputation is the emotional connection that a stakeholder feels with the organization. Is it trusted and respected? Or viewed with skepticism and cynicism?
Businesses with good reputations are generally trusted. Trusted organizations attract better business partners and drive premium pricing. And they are more likely to have the freedom to operate in the way they choose, with fewer regulatory or legislative obstacles. > read post0 comments
October 20, 2014|
A recent Grist article on the public comment process said “the public comment system is the virtual equivalent of going to a protest.”
I spend a lot of time on Regulations.gov, the home of the public comment system. I bet you’re thinking there are plenty more entertaining places on the Internet where I can spend my time, so let me tell you why I’m there. > read post0 comments