Your Company’s Reputation: Who you are counts more than what you make

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That’s been my soapbox for years. Don’t get me wrong, an organization’s product and services are certainly critical, but there’s growing importance being placed on the corporate entity behind the product brand.

I spend quite a bit of time talking with leaders, helping them distinguish brand from reputation. (Essentially, brand is what a company “owns;” reputation, on the other hand, is an amalgamation of a company’s many stakeholders’ perceptions.) I was reminded of this again with the recent release of the Reputation Institute’s 2014 report on reputable companies.

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Fostering a Culture of Learning

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As my head hit the pillow on Sunday night I did what I usually do … one last check of my email and of course a final patrol of what is going on with the hundreds of my closest friends on Facebook and Twitter.

As I scrolled through the mind-numbing dialogue about “what am I” quizzes, baby milestones and candy crush requests, four words kept appearing in my feed: “Why You Hate Work.”  > read post

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Good Food, Good Friends, Good Times at the Standing Company Picnic

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On Saturday, Standing Partnership hosted our Annual Company Picnic at Des Peres Park. It was a fun-filled afternoon for the employees and families in attendance. And, we couldn’t have asked for more beautiful weather. We had a great breeze in the shade of the Des Peres Park trees.

As a new employee, I was excited to attend the picnic and meet my coworkers’ families. Soon after the picnic started, my children were entertained by the crafts, lawn games, nearby playground and splash pad. While the children participated in activities together, the adults were comfortable socializing under the pavilion. We all (adults and children) enjoyed a delicious lunch including Steve’s Hot Dogs and Fritz’s Frozen Custard concretes.

One of Standing Partnership’s core values is collaboration, and events like this help us live up to it. Not only are we able to learn more about each other, we are all able pitch in to make a great event like this possible. My children talked about the fun they had at the picnic the rest of the weekend, and I was grateful for an event outside the office to get to know my coworkers and their families better. 

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Are You Reaching Your Target Audience?

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In a 2012 post from the Standing blog we addressed five great recruitment videos for colleges and universities and we discussed the factors that made them so successful.

One of these contributing factors was very simple; the selected videos focused on prospective students, while videos that didn’t top the list made the mistake of focusing efforts on university executives or professors. They completely missed their target audience! 

Gearing your marketing and communications to the right audience may seem like an obvious tip for making a recruitment video, writing a blog post or putting together a website, but the true audience is often forgotten. Understanding your audience and customer profile is essential to carrying out strategic marketing and communications campaigns. > read post

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