Three Questions to Ask Yourself When Writing Online Content

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Be Concise.

A few years ago, my colleague Nick Sargent shared tips for writing better internal newsletters in his post, “3 Ways to Make Internal Newsletters More Effective.” If you read it, you may remember that last and very important tip, “be concise.”

Years later, the industry is still struggling to live up to this tip, and newsletters are not the only form of writing that can benefit from brevity. Most online content including blog posts and news articles could all use some editing in the name of succinctness and conciseness. > read post

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Insights on Managing and Measuring Communications

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ROI. KPIs. Top box scores. As our industry shifts from counting outputs to measuring outcomes, it can be challenging to secure the analytics you need in order to measure meaningful data points that show how communications has built, protected or restored a company’s reputation. > read post

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#AgChat – Open Dialogue for Stakeholder Engagement

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Stakeholder engagement starts with active listening and open dialogue. But in agriculture, in particular, starting that conversation can be a real challenge.

While we all need to eat to survive, only 1 percent of Americans are actually farmers.  

#AgChat is an online Twitter community dedicated to creating conversation around agricultural issues. > read post

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Four Strategies for Competing in a Regulated Environment

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On March 21, Standing Partnership was honored to host an intimate group of clients and friends for a conversation with William Kovacs, U.S. Chamber of Commerce’s Senior Vice President for Environment, Technology & Regulatory Affairs. 

In Standing’s first Executive Forum of 2014, Kovacs provided a snapshot of what it will take for energy, mining and other highly regulated companies to compete in today’s business environment. Much of his advice mirrored what we recommend as we counsel organizations on strategies to build, protect and restore reputations: > read post

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