Pinning with Purpose: Using Pinterest for Philanthropy and Cause Marketing

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Pinterest isn’t just for twenty-somethings and housewives anymore.

More and more, companies and nonprofit organizations are turning to the virtual bulletin board site to execute cause marketing and philanthropy campaigns, and some have amassed legions of repinning followers. Pinterest can be especially effective for reaching Millennials, the site’s top demographic, who are also more likely to trust companies that support social and environmental causes. > read post

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Rules of the road: Transparency + engagement = reputation

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I caught an interesting blog post from the WSJ recently that easily demonstrates how reputation risk emerges.

In this case, a backlash against toll roads appears to be brewing in Texas because residents don’t understand that they pay for roads one way or the other, through tolls or taxes. Or both. > read post

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Don’t Think Problem, Think Opportunity

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In recent conversations, I’ve been struck by how many companies equate reputation management with negative sentiment.

At Standing, we believe reputation management is the opportunity to proactively strengthen your company, product or brand to be intentional about closing the perception gap of stakeholders. > read post

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I Feel Good: Connecting with Stakeholder Emotion to Improve Trust

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At the center of reputation is the emotional connection that a stakeholder feels with the organization. Is it trusted and respected? Or viewed with skepticism and cynicism?

Businesses with good reputations are generally trusted. Trusted organizations attract better business partners and drive premium pricing. And they are more likely to have the freedom to operate in the way they choose, with fewer regulatory or legislative obstacles. > read post

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