How to Mitigate Risk by Aligning Social Impact Strategy with Business Strategy


Today, businesses must care as much or more about what they do as what they sell. Consumers are demanding that companies not only make a positive impact on society, but work to address a broad range of global societal issues, such as human rights, resource constraints, climate change, water scarcity and talent shortages. With so many opportunities to make an impact, it’s imperative to create a strong social impact strategy that is embedded in the day-to-day business.

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Three Ways to Use Calls to Action to Reach Your Goals


Why do calls to action matter? They help you reach your business goals. That may seem like a bold statement, but it’s true. Any content you publish should contribute to the achievement of a clearly defined and measurable goal – whether its bringing in new leads, increasing downloads, or improving click-through rates.

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3 Communication Careers You Didn’t Know Existed


One of the benefits of working in a consulting setting like Standing Partnership is our chance to partner with a wide variety of other people and organizations, including working with people in positions we didn’t know existed back when we were in college.

Whether you’re a new graduate or just looking for your next adventure, check out these three exciting careers paths:

1. Marketing Technologist

Now that colleges and universities are overcompensating for years of ignoring social media by diving in deep, it seems that every communications graduate understands the role social tools will play in their careers. However, they may be missing the full potential of the ever-changing role of technology in marketing and communications.

Marketing technologists (whether that’s your formal title or just a part of your job description) are charged with evaluating, introducing and executing on new tools and software packages. They figure out how each new tool could fit into the larger marketing strategy, conduct cost/benefit analysis between different systems and are ultimately responsible for ensuring that each tool is used to its full potential.

From social listening systems to marketing automation software to burgeoning new social media networks, marketing technologists keep their companies on the leading edge.

This takes the role far beyond learning any one system or tool – and is an exciting role for any digital native to consider.

2. Industry Affairs

Stakeholder engagement is a critical part of successful reputation management for any organization, in any industry. One part of stakeholder engagement includes managing relationships with peers or partner organizations within your industry—which is where industry affairs comes in.

Industry affairs plays an important role in ensuring there is a successful and productive dialogue going on between peers, partners and customers to maintain the reputation of the industry as a whole. If your industry has a risk to its reputation, then your organization does as well.

3. Internal Communications Manager

As stated in our recently published Change Management eBook, organizations are constantly experiencing change and transition. From restructuring and mergers to new cultural expectations, employees may experience a great deal of change during their time with an organization. Ensuring that each of those employees is clear about what is happening and what it means for them during those changes is someone’s job, and often that someone is part of a company’s internal communications team.

Internal communication may be responsible for any number of duties, including:

  • Developing strategy and objectives for employee communications
  • Enhancing employee engagement through intranet sites or employee newsletters
  • Improving workplace performance through programs or partnerships with human resources

While many college graduates likely envision themselves marketing directly to consumers, an organization’s most important stakeholders are often its employees – making internal communications a viable option to explore. 


10 Ways to Strengthen Your Thought Leadership


Strategic thought leadership can be a great strategy for organizations looking to build trust among key stakeholders and stand out from the competition. A thought leadership campaign can strengthen an organization’s reputation by positioning it as a leading authority and go-to resource for a particular industry. Whether it’s for universities looking to recruit quality students and faculty or businesses looking to attract high-caliber clients, a thought leadership campaign can strengthen the overall communications plan. > read post


Three Ways Healthcare Can Build Trust with Consumers


The bad news: In hard times consumers judge large businesses in harsh or skeptical ways.

The good news: consumer trust may be improving along with the economy. For many of the leaders of the annual Reputation Institute study on corporate reputation, that’s welcome news.

The study helps us answer key questions facing healthcare reputation managers, including: 

  • What actions should we take to improve the perceptions of our stakeholders?
  • Where should we focus?
  • If we have a strong brand reputation, isn’t that enough? > read post