Three Ways Healthcare Can Build Trust with Consumers

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The bad news: In hard times consumers judge large businesses in harsh or skeptical ways.

The good news: consumer trust may be improving along with the economy. For many of the leaders of the annual Reputation Institute study on corporate reputation, that’s welcome news.

The study helps us answer key questions facing healthcare reputation managers, including: 

  • What actions should we take to improve the perceptions of our stakeholders?
  • Where should we focus?
  • If we have a strong brand reputation, isn’t that enough? > read post
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5 Ways to Plan a Successful Company Picnic

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Every year, Standing Partnership plans an employee picnic where we can bring our families together to meet and have some fun. The last couple of years we have selected Des Peres Park for a fun-filled day of eating, drinking, and of course, play! This was my first Standing picnic and I learned a few things that can make planning your next company event a success! > read post

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Five Tips to Engage and Motivate During Change

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Did you know that 70 percent of organizational change fails as a result of employee attitudes and management behavior (according to McKinsey & Company’s “The Inconvenient Truth About Change Management”)? Unfortunately, the ever popular quote from Office Space, “it’s not that I’m lazy, it’s just that I don’t care,” is something that companies have to deal with on a daily basis. While funny in the movie, it can be very frustrating for employers, colleagues, partners, and let’s face it, loved ones who have to work with those unengaged employees who just don’t care.

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SEO Isn’t Dead, Just Evolving

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Since the dawn of Google, website strategists have been working to determine the best way to optimize content for search. This is known as Search Engine Optimization (or SEO) and, in the past few years, people have been saying it is dead. In a world dominated by the digital space, this is far from true.

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