SEO Isn’t Dead, Just Evolving

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Since the dawn of Google, website strategists have been working to determine the best way to optimize content for search. This is known as Search Engine Optimization (or SEO) and, in the past few years, people have been saying it is dead. In a world dominated by the digital space, this is far from true.

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Like a Potluck, Good Strategic Planning Brings Everyone to the Table

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I recently read an article in the Saint Louis University alumni magazine about its new president, and was struck that one of his first agenda items is to develop a strategic roadmap for the university. What’s more, he is convening leaders from across the university to contribute. With that small, but important addition, President Pestello has won my trust as the right choice to lead my alma mater.

Why? Because one of the most important lessons I’ve learned while at Standing Partnership is that good strategic planning involves having different points of view at the proverbial (and literal) table. > read post

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Three Steps to Increase Employee Engagement Through Your Change Management Plan

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Companies today seem to be in a constant state of change, such as adapting to new technology, leadership transitions, mergers and acquisitions and new product lines. With organizational change comes department restructures, new processes and new expectations of employees.

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