December 2, 2014
Pinterest isn’t just for twenty-somethings and housewives anymore.
More and more, companies and nonprofit organizations are turning to the virtual bulletin board site to execute cause marketing and philanthropy campaigns, and some have amassed legions of repinning followers. Pinterest can be especially effective for reaching Millennials, the site’s top demographic, who are also more likely to trust companies that support social and environmental causes. > read post
October 30, 2014
I caught an interesting blog post from the WSJ recently that easily demonstrates how reputation risk emerges.
In this case, a backlash against toll roads appears to be brewing in Texas because residents don’t understand that they pay for roads one way or the other, through tolls or taxes. Or both. > read post
October 29, 2014
Freedom to operate, a term usually associated with patent infringement, takes on a much broader and perhaps impactful meaning when viewed from a consumer perspective. > read post
October 23, 2014
In recent conversations, I’ve been struck by how many companies equate reputation management with negative sentiment.
At Standing, we believe reputation management is the opportunity to proactively strengthen your company, product or brand to be intentional about closing the perception gap of stakeholders. > read post
October 22, 2014
At the center of reputation is the emotional connection that a stakeholder feels with the organization. Is it trusted and respected? Or viewed with skepticism and cynicism?
Businesses with good reputations are generally trusted. Trusted organizations attract better business partners and drive premium pricing. And they are more likely to have the freedom to operate in the way they choose, with fewer regulatory or legislative obstacles. > read post