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Internal Communications: How to Get Human Resources to Collaborate
By: Justin Lopinot
01/28/2010 - I've been helping quite a few clients lately with their internal communications. During a webinar earlier this week, I asked the speakers how to encourage human resources, which in many instances can be reluctant to work with "marketing" people, to collaborate on internal communications. The…
4 Tips for Great Client Headshots
By: Marijean Jaggers
01/22/2010 - Photographer Billy Hunt has produced a brilliant video to help people (yes, ordinary people like you and me) look better and even beautiful in photos. This is great advice for PR people to use for their own publicity photos, but especially for client headshots. …
Health Care Professionals Should Learn to Leverage Social Media
By: Amber Morris
01/07/2010 - In the midst of some recent health care issues, I "fired" a doctor I'd had for nearly 10 years. I'd become increasingly concerned about the treatment and counsel she'd been giving me, and decided to get a second option. But the straw that broke the camel's…
Oracle of Omaha and his Investment in Good Communication Skills
By: Kathie Woehrmann
01/07/2010 - I recently watched a a re-airing of CNBC's Town Hall with Warren Buffet and Bill Gates at Columbia Business School. During the Town Hall Q&A session, Buffet proclaimed he'd invest $100,000 for 10 percent of the future earnings of any one of the Columbia MBA…
If I Can Do It, You Can Do It Too
By: Amber Morris
12/28/2009 - Look Ma ... I'm an HTML programmer. Ok, maybe "programmer" is a bit of a stretch, but over the holiday break, I successfully conquered creating a bulleted list in a blog post ... with a little assistance from Google and a helpful blogger. For those…
Are You a Social Media Pragmatist or Purist?
By: Amber Morris
12/23/2009 - I "recently read" a great blog post by Matt Rhodes outlining five questions to ask when choosing a social media agency. At the time, I was preparing for a business trip and on deadline for several projects, but the post and its five questions have…
The Employee Survey: What You Don't Know Can Hurt You
By: Marijean Jaggers
12/22/2009 - It's annual review time at Standing Partnership, as I'm sure it is at many of your companies. That means, as managers, we're compiling information, gathering feedback from colleagues, and considering the year's accomplishments and shortcomings to prepare reviews, as well as completing self-evaluations ("my greatest…
Eight News Values: How They Still Fit Into Everyday Media Relations
By: Marijean Jaggers
12/14/2009 - I spent time recently responding to a request for information (RFI) from a possible future client. I enjoy developing these documents because it provides the opportunity to think through common practices and describe them in detail. For example, one of the questions in the form…
Full Disclosure: FTC Regulations for Bloggers Take Effect Today
By: Marijean Jaggers
12/01/2009 - Today's the day the Federal Trade Commission's (FTC) guidelines for bloggers go into effect. That means that bloggers who get paid or receive freebies for posts must begin disclosing it on their Web sites. I don't really have an issue with this; in fact, it…
Six Ways to Use Social Media to Promote Your Brand and Your Business
By: Marijean Jaggers
11/25/2009 - Recently, I presented to two great groups: Social Media Club Charlottesville and the C'ville Entremoms. The two came together for networking and to accommodate my schedule, since they both wanted me to speak and we could only find a single date that worked. There is,…
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