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4 Ways Nonprofits Should Use Social Media
By: Beth Minnigerode
03/05/2010 - Grant Thornton recently released the results of its annual National Board Governance Survey for Not-for-Profit Organizations. It provides some insights into how much the economy has impacted nonprofits: Nearly nine in 10 respondents reduced expenses More than half delayed capital projects Nearly six in 10…
Missouri Foundation for Health Raises Important Questions About Health Care Reform
03/04/2010 - When we engage with a new client and begin our process of inquiry, we always try to identify the right questions to ask. If you ask the right questions, the answers to the tough strategic questions reveal themselves. In fact, we encourage team members not…
Should AP Style Change for SEO?
By: Patrick Lunsford
02/18/2010 - The AP Stylebook is the Bible for news and strategic communications writers (including Standing Partnership). The people who study the good grammar book the most can earn a disciple-like status in the office. Colleagues seek the experts out for erudite advice, and the experts enlighten the less…
42 Reasons the Health Care Industry Should be Watching Twitter
By: Marijean Jaggers
02/11/2010 - Chris Sacca is an influencer. So when Chris tweeted that his mission in life is now to ruin Blue Shield, the impact of that tweet to begin with, was this: 42 people retweeted it. Chris's followers alone are 1,341,550 (as of this writing anyway). The…
Internal Communications: How to Get Human Resources to Collaborate
By: Justin Lopinot
01/28/2010 - I've been helping quite a few clients lately with their internal communications. During a webinar earlier this week, I asked the speakers how to encourage human resources, which in many instances can be reluctant to work with "marketing" people, to collaborate on internal communications. The…
4 Tips for Great Client Headshots
By: Marijean Jaggers
01/22/2010 - Photographer Billy Hunt has produced a brilliant video to help people (yes, ordinary people like you and me) look better and even beautiful in photos. This is great advice for PR people to use for their own publicity photos, but especially for client headshots. …
Health Care Professionals Should Learn to Leverage Social Media
By: Amber Morris
01/07/2010 - In the midst of some recent health care issues, I "fired" a doctor I'd had for nearly 10 years. I'd become increasingly concerned about the treatment and counsel she'd been giving me, and decided to get a second option. But the straw that broke the camel's…
Oracle of Omaha and his Investment in Good Communication Skills
By: Kathie Woehrmann
01/07/2010 - I recently watched a a re-airing of CNBC's Town Hall with Warren Buffet and Bill Gates at Columbia Business School. During the Town Hall Q&A session, Buffet proclaimed he'd invest $100,000 for 10 percent of the future earnings of any one of the Columbia MBA…
If I Can Do It, You Can Do It Too
By: Amber Morris
12/28/2009 - Look Ma ... I'm an HTML programmer. Ok, maybe "programmer" is a bit of a stretch, but over the holiday break, I successfully conquered creating a bulleted list in a blog post ... with a little assistance from Google and a helpful blogger. For those…
Are You a Social Media Pragmatist or Purist?
By: Amber Morris
12/23/2009 - I "recently read" a great blog post by Matt Rhodes outlining five questions to ask when choosing a social media agency. At the time, I was preparing for a business trip and on deadline for several projects, but the post and its five questions have…
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How Nonprofits Can Use Social Media
