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The Employee Survey: What You Don't Know Can Hurt You
By: Marijean Jaggers
12/22/2009 - It's annual review time at Standing Partnership, as I'm sure it is at many of your companies. That means, as managers, we're compiling information, gathering feedback from colleagues, and considering the year's accomplishments and shortcomings to prepare reviews, as well as completing self-evaluations ("my greatest…
Eight News Values: How They Still Fit Into Everyday Media Relations
By: Marijean Jaggers
12/14/2009 - I spent time recently responding to a request for information (RFI) from a possible future client. I enjoy developing these documents because it provides the opportunity to think through common practices and describe them in detail. For example, one of the questions in the form…
Full Disclosure: FTC Regulations for Bloggers Take Effect Today
By: Marijean Jaggers
12/01/2009 - Today's the day the Federal Trade Commission's (FTC) guidelines for bloggers go into effect. That means that bloggers who get paid or receive freebies for posts must begin disclosing it on their Web sites. I don't really have an issue with this; in fact, it…
Six Ways to Use Social Media to Promote Your Brand and Your Business
By: Marijean Jaggers
11/25/2009 - Recently, I presented to two great groups: Social Media Club Charlottesville and the C'ville Entremoms. The two came together for networking and to accommodate my schedule, since they both wanted me to speak and we could only find a single date that worked. There is,…
Our Holiday Wish? Come Together for a Benetwit to Benefit the 100 Neediest Cases
By: Maya Lunnemann
11/20/2009 - We recently asked our Twitter friends and followers about their wishes for the world this season (in less than 140 characters), and here's what they said: @stephaniethum Mine is that babies, toddlers + kids be hugged, never hit. Encouraged, never humiliated. That parents understand, not…
Six Degrees of Kevin Bacon – Play Yourself via LinkedIn
By: Loren Wassell
11/20/2009 - About 15 years ago, three Pennsylvania college students dreamed up the parlor game that came to be known as "Six Degrees of Kevin Bacon." Theoretically, you can reach almost everyone in movies within six steps of Kevin. For example, early film legend Charles Chaplin has…
Five Things I've Been Into Lately
By: Justin Lopinot
11/18/2009 - I was inspired by Greg Sullentrup, of Momentum Worldwide, who delivered a presentation to our office. After discussing the topic at hand, he shared 10 things that recently have caught his interest. He said he always concluded his presentations with this "10 things" practice. For us,…
Tree Planting at the Charlottesville Albemarle Airport
By: Marijean Jaggers
11/17/2009 - On Sunday, I was one of 90 volunteers who participated in an event at the Charlottesville Albemarle Airport. It was a gorgeous day, up to 70 degrees and sunny, following several days of soaking rain that left the ground nice and soft -- perfect for…
The Power of Plain Old Publicity
By: Amber Morris
11/12/2009 - I honestly can't remember the last time I had my TV on. I get my news from the Internet. And in this age of social media, I think we tend to forget the power of plain old publicity via traditional, non-digital sources. I listen to the radio…
Communications Can Change History, Whether or Not You Want To
By: Loren Wassell
11/10/2009 - The next time someone suggests that communications doesn't require careful preparation, you might want to show them where the Berlin Wall used to be. The wall came down on Nov. 9, 1989, and paved the way for reunification of East and West Germany less than…
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