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'If you don't like what is being said, then change the conversation,' PR according to Don Draper
By: Marijean Jaggers
11/04/2009 - I'm a big fan of the AMC show "Mad Men." I especially like the character Don Draper, the creative director at Sterling Cooper advertising agency, a complicated guy who represents the best minds that made up the golden age of advertising on Madison Avenue in…
How to Repurpose Content to Support Your Brand Through Strategic Communications
By: Marijean Jaggers
10/30/2009 - I've been doing a lot of coaching with clients on how to repurpose content they're already creating to maximize their reach, particularly in the online space. All the content created by members of your team -- whether it's in internal e-mails, on social networking sites,…
How Skype Is Becoming a Business Tool
By: Tammy Stankey
10/22/2009 - Imagine you want to reach a small but influential group of people and engage in more personal dialog than a Webinar allows ... enter Skype, the free, online video- and voice-conferencing and file-sharing tool that is moving from primarily personal use to more commercial use.…
4 Tips for Hospitals That Use Twitter: Follow, Complete, Engage and Be Regular
By: Justin Lopinot
10/20/2009 - I recently read an article posted by the St. Charles Journal about local hospitals using social media. In the article, I learned that Progress West Hospital in O'Fallon posts emergency room waiting times on Twitter. While focusing on wait times alone seems, to me, like…
Nielsen Says Social Class Linked to Social Networking Tools: Do You Agree
By: Marijean Jaggers
10/13/2009 - An article posted today on CNN.com asks, Does your social class determine your online social network? This caught my eye because it's something I've been saying for a while. In fact, I blogged about it in the post Facebook is the Suburbs, MySpace is the Ghetto, raising…
Best of Where Do You Stand? (so far) for 2009
By: Marijean Jaggers
10/13/2009 - A popular technique that almost every television series I can think of has employed at one time or another is the "flashback episode." I've often thought of it as a lame copout for a "new" episode, but in blogging, I think it's a different story.…
Using Digital Communications to Create Event Excitement, Collaboration
By: Marijean Jaggers
10/12/2009 - Standing Partnership client Southern Illinois University Edwardsville (SIUE) approached us with a challenge. The School of Pharmacy would be hosting a learning summit for pharmacists and students studying pain management and palliative care. The school wanted a solution to offer both participants in the summit…
Are the St. Louis Cardinals the Only Show in Town this Week?
By: Justin Lopinot
10/05/2009 - If you live in the St. Louis area, you may have heard this news already: The St. Louis Cardinals made the playoffs. Yes, it's true. They'll be playing in the postseason starting on Wednesday. What's that? You've heard the news already? Oh, people already know? Really?…
David Letterman: A Crisis Communications Case Study
By: Julie Steininger
10/02/2009 - David Letterman's audience didn't witness a typical late night comedy show on Thursday. Rather than his Top 10 List, the show host shared that he had sexual relationships with female members of his staff and was the target of a related extortion plot. Besides being…
Two Social Media Lessons Learned from a “Disney” Blog
By: Amber Morris
09/28/2009 - Lesson #1I worked for Walt Disney World Publicity in the mid ‘90s. Back then, Disney fiercely protected its brand. For instance, for the 25th anniversary of the park, we had planned to create video profiles of a few Disney fanatics, but had to suspend the…
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