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HeadStands – Generating Great Ideas
By: Chrissy Hugyez
11/10/2011 - At Standing, we love headstands. No, not actually standing on our heads, but our brainstorming sessions that we've coined "HeadStands." All team members are encouraged to call a HeadStand to get their colleagues' heads together to help brainstorm new, innovative and fun ideas for all…
What We're Reading: New Mobile Technology
By: Beth Doriani
11/04/2011 - As if smart phones weren't smart enough, this week marks another forward step for mobile technology. Now Siri can tell you where the nearest locksmith is, but what else does your smart phone do? How do you make purchases? How do you give sales presentations…
Don’t Miss Your Organization’s Next Rally Squirrel Opportunity
By: Ashlyn Brewer
11/01/2011 - Recently, my colleague Beth blogged about the St. Louis Cardinals' "rally squirrel" and the lessons marketers could learn from it. We recently spoke with Rose Fogarty, communications manager at Cardinal Glennon Children's Foundation. She shared more insight into how the Foundation developed and enacted their…
Tricks for Nutritious Treats this Halloween
By: Beth Doriani
10/28/2011 - Happy Halloween (weekend)! Although Halloween is still just around the corner, the festivities begin in earnest this afternoon. Confession: I used to believe that Halloween was simply a great opportunity to trade my usual uniform of black slacks for a gorilla suit. I now know…
What We're Reading -- Social Media Influence and Klout
By: Ashlyn Brewer
10/27/2011 - Recently I blogged about some of the mistakes social media marketers make when it comes to Klout, the social media influence measurement tool. This was just a few months ago, and since then the conversation about social media measurement and specifically, the value of Klout,…
Gamification for Modification
By: Beth Doriani
10/26/2011 - How Adding Fun Can Drive Behavior Modification and Business Results Gamification is the buzz word floating around offices and business conferences all over the world. Yet many are still asking: what is it? Gamification takes the components of a game - the experience, dynamics and…
Unhappy Customers, Total Detractors and Social Media
By: Ashlyn Brewer
10/25/2011 - We've all heard that social media is a shift from one-way communication (company -> customer) to two-way communication. These open communication channels help you better understand your customers and your customers better understand you. They give you the opportunity to "listen to and participate in…
Health Literacy Tips for Public Health Campaigns – Part 3
By: Beth Minnigerode
10/24/2011 - For the last post in our three-part series on health literacy tips, we'll focus on the appearance of your communications piece. Before people read a piece, they glance at it, which reveals if the text will be easy or difficult to understand. You don't want…
Standing the Test of Time -- Happy 20th Birthday to Standing Partnership!
By: Cathy Dunkin
10/21/2011 - It's our company birthday today - Friday, Oct. 21, 2011! Our uniquely talented team will retreat today to celebrate our past and plan for our future. We will reaffirm what has helped us grow ... determine how we'll continue helping clients solve complex business…
What We’re Reading – Women in Business
By: Beth Doriani
10/21/2011 - Standing Partnership is an office of 25 intelligent, driven professionals, many of which are women. In this week's What We're Reading, we take a look at what makes women successful in the current business climate. This week on the Harvard Business Review blog, experts on…
