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Twitter Touts Great American Pastime and City of St. Louis
By: Julie Steininger
07/17/2009 - St. Louis is still aglow from the excitement of this week's Major League Baseball All-Star game. Social media had a role in the festivities as well. Reebok hosted the "Hidden Ball Trick" Scavenger Hunt, a viral marketing campaign that took fans on a hunt throughout…
Want to improve your reputation? Make sure Corporate Communications is sitting at the C-level table
By: Tammy Stankey
07/16/2009 - In an article today in The Wall Street Journal titled "Wal-Mart's Image Moves from Demon to Darling," reporter Ann Zimmerman dissects the retailer's metamorphism from villain to hero. (Well, maybe not quite hero.) Regardless of your personal opinion on the company (and everyone has one),…
The Best Advice for Using Twitter for Marketing and PR
By: Marijean Jaggers
07/16/2009 - If you're interested in learning how you can use Twitter for Marketing and PR, visit this site: www.howtousetwitterformarketingandpr.com. Did you click through? Really? You should ... The site makes a very strong argument, I think, and one I agree with. Surprised? Maybe even a little…
CHO Knows Social Media: How a Regional Airport Makes Connections
By: Marijean Jaggers
07/15/2009 - Standing Partnership client, the Charlottesville Albemarle Airport (CHO), has grown by leaps and bounds with its reputation and reach over the last year. Through the use of social media tools and a new dynamic Web site, the airport's executive director, Barbara Hutchinson, has developed a…
Whale Hunting: Landing Big Accounts and Transforming Business Starts with Employee Communications
By: Tammy Stankey
06/30/2009 - I'm reading "Whale Hunting: How to Land Big Sales and Transform Your Company" by Tom Searcy and Barbara Weaver Smith. Our CEO, Cathy Dunkin, has seen Tom Searcy speak, has purchased several copies of the book to share, and is leading our team in discussions…
Are Digg and Delicious Outdated?
By: Chrissy Hugyez
06/29/2009 - For social media savvy savants, Digg and Delicious are two familiar tools that help you bookmark and share news with colleagues and friends. But a competitor may soon dethrone the popular sites to make way for a new Web 3.0 generation. According to Fast Company,…
A Solid 'B' on Twitter Grader - What's Your Score?
By: Justin Lopinot
06/23/2009 - Only a few months into my Twitter experience, and I'm already certified as "Twitter Elite" for St. Louis. What am I talking about? Let me tell you. I stumbled across the Web site called Twitter Grader. You can enter your Twitter name (or "handle" as…
Update: Crisis Communications & Matrixx’s Zicam brand: Something stinks and we can’t even smell it!
By: Tammy Stankey
06/17/2009 - Update: Since this blog was posted, there is now a full page ad in USA Today (9A) from Matrixx, as well as a video and written message to consumers on the Zicam website. This time CEO Bill Hemelt does much better. Yesterday the FDA warned consumers…
Jon and Kate Plus ... Some Drama
By: Jamie Sokolik
06/11/2009 - I'm going to say two of the most common names in the country, and you're going to be bombarded with very specific images and memories. Ready? Jon and Kate. In case you've been on Mars for the past six months, I'll explain why everyone is…
Pharma is 18 Months Behind in Social Media
By: Beth Minnigerode
06/08/2009 - According to a recent study by Forrester Research, pharmaceutical, biotech and medical device companies are well behind every other industry in utilizing online community building and social networking techniques. As the report states, there may be regulatory reasons for this, but there are strategies these…
