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Getting Laid Off? Searching for a Job? Get Going with LinkedIn
By: Marijean Jaggers
03/09/2009 - At this point, it's becoming an epidemic. Everyone knows someone facing the reality of corporate downsizing. We groaned, collectively, when someone shared at a Standing Partnership team meeting, the new buzz-term "reducing liveware" -- a more disgusting spin on laying people off, I've never heard.…
Have You Planned for a Crisis Lately, Part II
By: Kristin Gumper
03/06/2009 - As a follow-up to Loren's crisis communications post, one of the biggest strengths a business can have is knowing when to call in the pros. Before a crisis strikes, outside experts can provide valuable insight for finding the holes in a crisis plan, creating an…
No Substitute for In Real Life Interaction
By: Marijean Jaggers
03/06/2009 - There's a point I try to make, every time I speak or write about using social networking for business. It's this: social networking is not a total replacement solution for real-life experiences. That is, using social networking tools such as LinkedIn and Facebook is not…
Finding Time for a Corporate Blog
By: Marijean Jaggers
03/04/2009 - A couple of weeks ago, I spoke at a women's business conference in Charlottesville, Va. The topic was social networking, and it generated a lot of conversation after the panel discussion. I had several opportunities for the same conversation, in one-on-one interactions after the session.…
Have You Planned for a Crisis Lately?
By: Loren Wassell
03/03/2009 - Once upon a time, a client asked for help writing a crisis communications plan. We were a little surprised, because we thought this particular client already had a good plan. With simple checklists for preparation and action, the plan documented well-established practices that had served…
Show Me What You’ve Got
By: Christi Dixon
02/24/2009 - The trade show is very much alive; it's just changing shape. In fact, I'd argue that it's still one of the most cost-effective and most overlooked communication tools... but the strategies need to be aligned with what you're trying to accomplish. Are you aiming to…
How to know if you're receiving good counsel
By: Tammy Stankey
02/23/2009 - Last week a colleague sent this blog post from David Mullen around. In it, David identifies 10 clues to knowing if a client/company is getting good value from its PR counselors. I couldn't improve much on the list, or the comments that followed, except to suggest that good counselors also…
Social Networking at Quadruplicity Women's Conference
By: Marijean Jaggers
02/11/2009 - On Thursday, Feb. 12, I will be part of a panel discussing social networking at Quadruplicity, the annual conference offered by the Charlottesville Chamber of Commerce and the Businesswomen's Roundtable. The panel will be moderated by Jason Hull of Opensource Connections and includes Polly Black…
Impressive … And It’s Really Not Even Their Crisis
By: Amber Morris
02/05/2009 - I'm a busy girl. Mail gets sorted into piles: "immediate" and "peruse at my leisure." Mail from Costco typically isn't urgent and usually lands in the examine-later stack. As I tackled the "peruse" pile last night, I was impressed by the letter from Costco and their response to a…
Domino's Bakes Up a Strategy
By: Susan Iskiwitch
02/05/2009 - A legal battle between brands has evolved into a social media marketing campaign that is benefitting Domino's Pizza. Domino's has, for a while, been airing commercials touting the fact that consumers prefer their oven-baked sandwiches over similar Subway products by a margin of 2-to-1. Evidently,…
