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Social Networking at Quadruplicity Women's Conference
By: Marijean Jaggers
02/11/2009 - On Thursday, Feb. 12, I will be part of a panel discussing social networking at Quadruplicity, the annual conference offered by the Charlottesville Chamber of Commerce and the Businesswomen's Roundtable. The panel will be moderated by Jason Hull of Opensource Connections and includes Polly Black…
Impressive … And It’s Really Not Even Their Crisis
By: Amber Morris
02/05/2009 - I'm a busy girl. Mail gets sorted into piles: "immediate" and "peruse at my leisure." Mail from Costco typically isn't urgent and usually lands in the examine-later stack. As I tackled the "peruse" pile last night, I was impressed by the letter from Costco and their response to a…
Domino's Bakes Up a Strategy
By: Susan Iskiwitch
02/05/2009 - A legal battle between brands has evolved into a social media marketing campaign that is benefitting Domino's Pizza. Domino's has, for a while, been airing commercials touting the fact that consumers prefer their oven-baked sandwiches over similar Subway products by a margin of 2-to-1. Evidently,…
Super Bowl Ads: Did They Support Their Products' Brand Messages?
By: Tammy Stankey
02/02/2009 - Super Bowl Sunday - where else can you find advertisers spending three million dollars in media time (and almost as much in production) to get their messages in front of a captive audience? Today, the talk around the water cooler is all about which ads were…
Trust: It’s Not Just for Breakfast Anymore
By: Julie Steininger
01/28/2009 - I recently participated in a conversation with health and nutrition experts from across the country. One of the influencers, who works in public health, mentioned the distrust of corporations by the community members with whom she regularly interacts. This is a real dilemma for organizations…
What Were You Thinking?
By: Loren Wassell
01/28/2009 - If you're concerned about reputation management, it's a nightmare. One of your employees seems to have been soliciting phony, favorable reviews on the Internet. Not surprisingly, he's been caught and outed. Your credibility is on the line. That appears to be what happened to Belkin,…
New Presidential Web Site Touts Communication, Transparency and Participation
By: Justin Lopinot
01/22/2009 - Online communications played huge roles for both sides in last year's presidential election. And now that Barrack Obama has been sworn in (twice!) as president, one of his staff's first moves was to revamp the official presidential Web site, http://www.whitehouse.gov. According to a recent blog…
Twitter in your Toolbox
By: Christi Dixon
01/21/2009 - It was obvious on Inauguration Day. Twitter is becoming more respected as a mainstream news source, professional communications tool and a mouthpiece for citizen journalists. CNN was lauded this past fall for promoting Twitter on air, and NBCWashington.com used Twitter yesterday to inform Inauguration guests of…
Social Media and the 2009 Presidential Inauguration
By: Marijean Jaggers
01/20/2009 - The presidential campaign of Barack Obama (now hours away from being sworn in as the 44th president of the United States) has been lauded for its use of social media. Today, there are thousands of ways to use social media to track the goings-on in…
The PR Response to the Miracle on the Hudson: US Airways Flight 1549
By: Marijean Jaggers
01/16/2009 - The news about the US Airways flight 1549 crash has provided a lot of thought-provoking material for crisis communications professionals. It's a good, timely opportunity to remind clients of the importance of being prepared for an emergency and of having an updated, comprehensive crisis communications…
