Our Blog: where do you stand?
All Blog Entries | Subscribe to Feed
A Paradox Among Chief Marketing Executives
By: Christi Dixon
12/08/2008 - A recent survey tells us that the majority of CMOs aren't as enamored with social networks as we might think. Despite the cultural phenomenon that Facebook and MySpace have become in the past few years, 55% of top-brand CMOs said they're not too interested (22%), or not…
Competition Heats Up in Newsrooms
By: Maya Lunnemann
12/05/2008 - Until recently, the Associated Press was the go-to resource for high-quality, breaking news. Newsrooms paid top dollar, more than $800,000 for some members, to access the AP's stories. But several have recently revolted against the high fees (despite the fact that the AP is a…
You Can Never Be Too Careful About What You Write Online
By: Justin Lopinot
12/04/2008 - Now that Facebook is mainstream (heck, even this 32-year-old is a member), it's increasingly likely that there are people out there watching for you to slip up. Most people know that potential employers are out there looking at your online activities. But now even government…
Setting Key Results Objectives
By: Tammy Stankey
12/01/2008 - Recently, at our company retreat, we took a look at the local and national economies and discussed how they will impact our clients' businesses and our own. Some might envision that as a depressing discussion. It was anything but. Instead, my colleagues and I walked out feeling empowered…
Car Execs in the Hot Seat: A Sincere Response
11/26/2008 - William Ford, the executive chairman of Ford, gave an interview on NPR last night about the industry's request for a "bailout." It was one of the most refreshing, down-to-earth commentaries I have heard from this industry. President-elect Obama yesterday called the Big 3 "tone deaf."…
Tis’ the season for giving… St. Louis needs YOU
By: Robin Anderson
11/20/2008 - Twelve thousand seven hundred fifty-two. That's the number of the "neediest, most troubled families in St. Louis," as categorized by the St. Louis Post-Dispatch. According to the article "Families' plight stirs aid for thousands," the number of families in this stack is up by 1,000…
Explaining Corporate Blog Comment Moderation
By: Susan Iskiwitch
11/19/2008 - Approving comments on a corporate blog is a delicate process. On one hand, a corporate blog team wants to encourage its readers to have a voice and engage in two-way communication. On the other, the blog team must ensure the comments displayed publically are genuine…
Kicking the Grinch Out of the Holiday Office Party
By: Mistie Thompson
11/17/2008 - There’s no joy in Whoville this year, according to the AP. Company holiday parties are being slashed faster than victims in “Saw V,” and the bloodletting appears to be happening at companies large and small. I’m sure the Grinch is dancing with glee in his…
Giving back to your community… through training
By: Christi Dixon
11/12/2008 - When we talk about giving back to our community, we’re often speaking of time, expertise or dollars. Standing Partnership has a long history of giving back. What I’ve been learning over the past several weeks is the importance of training and professional development in determining…
Blogging the Corporate Cutbacks
By: Robin Anderson
11/11/2008 - Any time a company announces layoffs, someone will be discontented. Most of the time, it is the employees who must face the prospect of looking for a new job. However, with online communication more prevalent now than ever before, companies themselves are faring worse in…
