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Health Literacy Tips for Public Health Campaigns – Part 3
By: Beth Minnigerode
10/24/2011 - For the last post in our three-part series on health literacy tips, we'll focus on the appearance of your communications piece. Before people read a piece, they glance at it, which reveals if the text will be easy or difficult to understand. You don't want…
Standing the Test of Time -- Happy 20th Birthday to Standing Partnership!
By: Cathy Dunkin
10/21/2011 - It's our company birthday today - Friday, Oct. 21, 2011! Our uniquely talented team will retreat today to celebrate our past and plan for our future. We will reaffirm what has helped us grow ... determine how we'll continue helping clients solve complex business…
What We’re Reading – Women in Business
By: Beth Doriani
10/21/2011 - Standing Partnership is an office of 25 intelligent, driven professionals, many of which are women. In this week's What We're Reading, we take a look at what makes women successful in the current business climate. This week on the Harvard Business Review blog, experts on…
Health Literacy Tips for Public Health Campaigns – Part 2
By: Beth Minnigerode
10/19/2011 - For the second post of my three-part series about health literacy tips, I'll start by answering this question - "Why should I care about health literacy?" By some accounts, low health literacy is estimated to cost the U.S. health care system more than $58 billion…
Health Literacy Tips for Public Health Campaigns
By: Beth Minnigerode
10/17/2011 - Even for those with a medical degree, the complex world of health care can make your head spin at times. Now, imagine you are one of the 40 million adults in the United States reading at or below a fifth grade level. How are you…
What We’re Reading: Oct. 10-14
By: Ashlyn Brewer
10/14/2011 - With the recent passing of Steve Jobs, I've been thinking a lot about the way technology has revolutionized our professional lives. Imagining life before personal computing and the Internet is almost unfathomable. When forced to consider life without that access, I imagine early communications professionals fighting…
Tips for Selecting a Professional Organization
By: Jessica Hartman
10/12/2011 - As a young professional, selecting which professional organization(s) to join can seem daunting. After all, there are hundreds, sometimes thousands, in nearly every industry, and so many of them seem similar. I have found it very difficult to choose which organization(s) to select when faced…
What the Rally Squirrel Can Teach Us about Marketing
By: Beth Doriani
10/12/2011 - Everyone knows the phrase, "When life gives you lemons...make lemonade!" But, what if life gives you a rodent on the field at Busch Stadium during game four of the National League Division Series? Players and managers - take a deep breath. Everyone else - embrace…
Coming Home Again and Again: How Universities Can Engage Young Alumni
By: Nick Sargent
10/10/2011 - When my wife and I graduated from college in 2002, I'm pretty sure one of the main reasons we were so excited was that meant we got to come back for Homecoming. We went to a Division III school, so football really wasn't the draw…
What We’re Reading: Harvesting Agriculture and Nutrition Trends in the News
By: Beth Doriani
10/07/2011 - To kick-off our first What We're Reading post of October, we're going to roll with a harvest theme. After all, we don't pick apples, carve pumpkins, and sit on hay bales during any other month of the year. So, to honor this month's bounty, we've…
