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Corporate Blogging 101: Blog Design Templates
By: Jerry Gennaria
10/22/2008 - Fifty milliseconds. According to a study by Dr. Gitte Lindgaard of the Human Oriented Technology Lab at Carleton University in Ontario, participants were able to form an opinion of a website within 50 milliseconds, or 1/20th of a second. That study, published in Nature, shows…
Healthcare Communications: The Best Ideas Come from the Front Line
By: Beth Minnigerode
10/21/2008 - At Standing Partnership, we counsel several healthcare-related clients to support their internal and external communications efforts. Also, I have several nurses in my family and always hear about the unique stresses they face compared to a regular desk job. I was glad to read about…
Corporate Blogging 101: Analytics
By: Susan Iskiwitch
10/20/2008 - My colleagues and I were sitting in a meeting a few weeks ago with an organization that is just getting their bearings in the online space. We asked if they were using any Web analytics software -- Google Analytics, StatCounter, SiteMeter, etc. The idea of…
Happy Anniversary, Standing Partnership
By: Kristin Gumper
10/17/2008 - This week marks something special at Standing Partnership. Today, the 25 of us will leave our desktops for a few hours to celebrate our 17th anniversary as a company. Where you ask? Mount Pleasant Winery, of course, where we'll toast our accomplishments throughout our history,…
Marketing During an Economic Downturn: What Do You Say?
10/16/2008 - I like some television ads. Yes, I know most people avoid them. But the really good ones from major national brands tell us so much in such little time. These ads provide insightful peaks into a company's marketing strategy, giving people in our profession lots…
Corporate Blogging 101: Writing Tips (Tone)
By: Amber Morris
10/16/2008 - Messages are the backbone of any communications or marketing campaign … nothing is more important than strong, audience-appropriate content. And as Justin shared, there are additional considerations when it comes to content when blogging. However, if content is king, there's an equally important queen to…
Fry it up...
By: Susan Iskiwitch
10/14/2008 - There's a niche social network for every interest out there. Flixter has 63 million registered users, LinkedIn has 27 million and anyone can create their own niche network using Ning. Oscar Mayer recently introduced the newest niche network: Bacon Lovers' Talk (BLT for short, of…
Corporate Blogging 101: Writing Tips (Content)
By: Justin Lopinot
10/14/2008 - With apologizes to Kevin Costner, who somehow found success following the unrecommended “If you build it, they will come” strategy in the movie “Field of Dreams,” creating a great looking blog will not draws readers. The key is content. Strong content draws in new readers,…
When Times Get Tough, We Need to Start Talking
By: Jadea Abolahrari
10/09/2008 - As we watch the fallout of the banking crisis transpire, the fear has no doubt set in for many Americans. Will I lose my job or home? Will I be able to retire in the near future? How will I fill my gas tank? –…
Tight-rope Walking in Media and Politics
By: Maya Lunnemann
10/08/2008 - After watching the last two debates and the never-ending analyses of the debates, I've realized that politics reveal a lot about the media. Has anyone else noticed how journalists are turning to other journalists to serve as “political experts” or “political commentators?” For example, how…
