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Corporate Blogging 101: The Importance of URL and Blog Title
By: Marijean Jaggers
09/16/2008 - What's the most important decision to make before your corporation begins to blog? Some think it's the WHO -- which person in the organization will be the voice to represent them? WHAT is undeniably important, and a key decision to make early on, and if…
Awaiting a crisis response...
By: Christi Dixon
09/12/2008 - I haven't been watching TV this morning, but I did pop on YouTube to see what was recently posted. This lengthy CNN piece, which is on Hurricane Ike watch, mentions multiple industry segments: hospitality, chemical production, oil refineries and the military. I found it interesting…
Wanted: An "Extreme" Home And Your "Extreme" Help
By: Mistie Thompson
09/11/2008 - Ty Pennington, the ABC cameras and the entire "Extreme Makeover: Home Edition" crew just rolled out of town after making a dream come true for a very deserving family and a special coffee-shop owner in St. Louis. Don't go far, Ty. We need you back.…
Corporate Blogging 101: What to consider before you blog
By: Marijean Jaggers
09/09/2008 - Just as an organization's leaders would meet before a big sales pitch, presentation or speaking opportunity, discussion needs to occur internally before any organization dives headfirst into the blogosphere. This responsible approach is strategic, reduces risk and creates clarity around the project. Phase I: Making…
My Excellent Adventures in Social Media
By: Robin Anderson
09/08/2008 - After graduating from college this past May, I felt like I was on top of the world. Having managed to save a few general education courses for my last semester, I floated through the end of my college career – only to come to a…
School Days: Effective Business Writing
By: Julie Steininger
09/02/2008 - The day after Labor Day – in my book, that should be the beginning of the school year. But at Standing Partnership, we encourage and support a learning environment all year round, both for our employees and the many audiences that have invited us to…
STANDING for Our Communities: We Give Back
By: Cathy Dunkin
09/02/2008 - Just one part of what's special about our team at Standing Partnership is every person's excitement about giving back to our communities. The commitment began with the firm's founding in 1991, but I admit I was blown away recently when a team member pointed out…
One Man's Fluff Is Another's Treasure
By: Mistie Thompson
08/28/2008 - If you're a regular "Where Do You Stand?" reader, you may have noticed that I'm a rather, shall we say, conversational writer. Some would attribute that to my country hick Southern heritage, while others might accuse call it unprofessional unconventional. On a number of occasions,…
Look What the Stork Dropped In: A New Branding Project
By: Julie Wright
08/26/2008 - In just a short while, Standing will welcome a very junior member to its ever-expanding family –my newborn baby. For several months now, many people have asked us what our plans are in naming our baby. My husband and I have determined that this decision…
Have opinions of China changed due to Olympics?
By: Justin Lopinot
08/25/2008 - The Olympics are now over, so China's time in the spotlight will slowly fade away. The games in Beijing served as a PR opportunity for the country – a chance to put reputation management skills to the test and show the world that it's more…
