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BlogOrlando: Closing Session
By: Marijean Jaggers
09/28/2007 - Chris Heuer presenting: Josh Hallett introduced Chris and talks about a post he wrote defining social media and Chris said it was one of the best things he ever wrote (I'll look for this later and update with a link). Three stories: About Scott Becker,…
Product Development
By: Mistie Thompson
09/28/2007 - --Great examples of participatory product development and marketing in the tech world - Palm and Apple. Steve Jobs' open letter regarding the iPhone's price cut made big news, as well as Palm's ditching of a new project after lots of blog activity about the anticipated…
Participation is Marketing
By: Marijean Jaggers
09/28/2007 - Presenter: Geoff Livingston Geoff kicked off the session asking if anyone still believes messages can be controlled. A mom shared about her high functioning Autistic son who uses Twitter to communicate with his mom. He can't manage social interaction but Twitter gives him a tool…
Beyond Blogging
By: Mistie Thompson
09/28/2007 - Presenter: David Parmet, Marketing Begins At Home --If you're in PR/marketing and not blogging/engaging with bloggers, you're probably still working on a manual typewriter. --David says when PR agencies start blogging, internal change happens - instead of paying lip service to social media, they really…
Customer Relationships with the Rabid Crowd
By: Marijean Jaggers
09/28/2007 - Presenter: Jake McKee Jake used to work for a little company called LEGO. He addresses the customer relationship: "What we're talking about at the end of the day are relationships. Long term connections. The hope is that the idea that starts as a conversation ends…
Personal Advice from Shel Israel
By: Marijean Jaggers
09/28/2007 - I accomplished my first mission of the day: obtaining Shel Israel's autograph on my beloved copy of Naked Conversations. The bonus to the exchange was a thoughtful conversation with Israel in which he imparted some sage advice. I told him about the struggle of dragging…
Crisis Communications
By: Mistie Thompson
09/28/2007 - Laurie Mayers, MS&L - works with General Motors on crisis communications GM has several blogs - FastLane is most well known GM Vice Chairman Bob Lutz is most popular blogger Have five-person blog team - meet weekly Recently started doing video blogging GM blogging under…
Liveblogging from BlogOrlando
By: Marijean Jaggers
09/28/2007 - Today, Mistie and I will be liveblogging, covering the BlogOrlando unconference sessions as much as possible. We hope you'll follow along with our quickly written, lightly edited posts as we're trying to capture the moment, to share what we're hearing as it happens. Tag: BlogOrlando
Blogger Relations
By: Marijean Jaggers
09/28/2007 - Tom Biro led the Nikon D80 blogger outreach program and addressed the topic of blogger relations for BlogOrlando. Thought starters: Journalists -- how to approach them. Press releases -- should we send them to bloggers? Where do I get a list (of bloggers)? Worst. Question.…
A Reader Query: Who Gets the Byline?
By: Marijean Jaggers
09/27/2007 - The "Where Do You Stand?" team is very interested in hearing from readers regarding reputation management issues you may be experiencing with your business. That's why I was delighted today when a reader contacted me with a PR scenario. "Elizabeth" operates a (non-PR) professional services…
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