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Social Media: Standing the Test of Time
By: Marijean Jaggers
09/21/2007 - Standing stood back a year or more ago and began incorporating social media tactics into our clients' overall communications plans. We recognized that reaching audiences does not always mean the shotgun blast approach of traditional public relations, rather, reaching communities (many of them built and…
Facebook Nation
By: Marijean Jaggers
09/20/2007 - Have you heard of The Jena 6? Chances are, if you have a Facebook account, your answer is “yes.” In the era of the Facebook mini-feed, it would be hard to miss the dozens of clubs and events that have sprung up around this controversy…
The New Village
By: Marijean Jaggers
09/19/2007 - Forbes recently published an article, “The Critical 1%” by Burson-Marsteller CEO Mark J. Penn, highlighting the main points of his new book, Microtrends: The Small Forces behind Tomorrow's Big Changes. I'm taken with his idea, that these microminority groups are a force to be reckoned…
Leadership Portland
By: Marijean Jaggers
09/19/2007 - For any readers who aren't already aware, Standing Partnership is headquartered in St. Louis but also has offices in Portland, Ore. and Charlottesville, Va. I manage the Portland office and have recently been accepted into the 2008 Leadership Portland class, sponsored by the Portland Business…
Standing at BlogOrlando
By: Marijean Jaggers
09/18/2007 - In a few days, my colleague Mistie and I will be attending BlogOrlando, an unconference put on by our friend and social media partner, Josh Hallett. (Side note: if Mistie, a true southerner, had her way, this blog would have been called Where D'all Y'all…
Yahoo looks to "Mash" social networking realm
By: Justin Lopinot
09/18/2007 - Yahoo, always on the heel of faster-moving rivals, is about to launch a new social networking site. Mash, which is not the Mansion-Apartment-Shack-House game you used to play when you were a kid, is the newest entrant into the realm dominated by Facebook and MySpace.…
Skirting Bad PR
By: Susan Iskiwitch
09/17/2007 - Southwest Airlines has done it. They have turned the media hoopla over the airline passenger who, in the opinion of one flight attendant, was dressed in clothes too skimpy to fly, into a marketing rouse. For a limited time, the "miniskirt fare sale" will offer…
Crisis Communications: Not Just for Clients
By: Marijean Jaggers
09/17/2007 - At Standing Partnership, we recommend all our clients develop crisis communications plans. It's not pleasant to think about the "what ifs" that come with the development of crisis scenarios for clients. It's a tad uncomfortable to share with your client contact that you've given careful…
Want to Write a Great Speech? Read Before You Write.
By: Mistie Thompson
09/14/2007 - There have been countless bad speeches made in the history of public speaking - for every Gettysburg Address, there are a million snooze-inducing orations that no one wants to relive. We won't even get into how the delivery of a speech can destroy a well-written…
What is an RSS Feed?
By: Marijean Jaggers
09/13/2007 - What is an RSS Feed? One of the most frequent explanations we deliver to clients is in response to "What is an RSS feed?" If there's one video on YouTube I'd like every client of Standing Partnership's, current and future, to watch, it's this one.
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