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Cultural Education
By: Marijean Jaggers
02/15/2008 - A couple of weeks ago, my colleague Kristin and I attended a global trade show on behalf of a client. The attendees were from many different countries and it was interesting to overhear the variety of accents and languages as we walked from booth to…
A Night at the Game
By: Susan Iskiwitch
02/15/2008 - On Tuesday night, I was lucky enough to attend the St. Louis Blues game against the Los Angeles Kings (my thanks to the St. Louis RCGA and Cathy for the tickets). That night also was the Traumatic Brain Injury Night at the game. Sean Glanvill,…
Yes, We Really Are That Cool
By: Mistie Thompson
02/14/2008 - Standing's "outstanding" (sorry, couldn't resist!) sabbatical policy was just featured in this St. Louis Post-Dispatch article, along with some - ahem - interesting opinions on the concept of corporate sabbaticals by experts from the Society for Human Resource Management. With all due respect to the…
Is Greg Brady a Social Media Expert?
By: Marijean Jaggers
02/14/2008 - Jeremy Pepper thinks so, or at least that Greg Brady "gets it." We all know Greg Brady, some of us probably even had schoolgirl crushes on him. He's seventies TV star Barry Williams, famous for his role on the Brady Bunch, and now the lead…
John Potter Explains Three Reasons Content Companies Need To Embrace Social Media
By: Susan Iskiwitch
02/13/2008 - Disclaimer: I found the Social Media Today post described below through pal and Post-Dispatch Online News Director Kurt Greenbaum's Twitter account which linked to his Soup account that finally led to the post. John Potter, VP of Technology at CNET Networks Business wrote a guest…
Branding: A look at the evolution of tech company logos
By: Marijean Jaggers
02/12/2008 - Neatorama has a great post with the origin and evolution of several tech company logos. It is really interesting to see how these logos, some of them so familiar to us, have updated over the years. What's interesting to me are the small changes that…
Walking the Halls: The Value of Immersion in a Client's Culture
By: Marijean Jaggers
02/11/2008 - I've heard it said that the best way to learn a new language and culture is to live among the people who speak the language, live the culture. This technique is called immersion, of course. In public relations we talk about "walking the halls" or…
Viral Marketing Like 'Steroids' for Political Opinion
By: Susan Iskiwitch
02/05/2008 - On Monday, NPR's All Things Considered aired a piece about presidential candidates turning to viral and word-of-mouth marketing to build their reputations, much how large corporations do. And in many ways, opinions of the voting public are stronger than they ever were before. The quotation…
Who will be the relationship manager?
02/04/2008 - I have had a lot of interesting conversations lately with people about the convergence taking place in the marketing industry. Standing Partnership's roots are in one specific marketing discipline: public relations. Yet, this firm always has held a much broader view of that word and…
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