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By: Susan Iskiwitch
06/24/2008 - The last time I was an editor was as a high school senior. I was one of four editors-in-chief of the Cranbrook Kingswood Crane-Clarion, and now I fully understand why there were four of us: in order to quadruple our chances of catching copy errors.…
“Good Afternoon, Standing Partnership (a great place to work)”
By: Amber Morris
06/20/2008 - We started this Friday afternoon in a slight panic, Chrissy and I. It is our turn to answer the Standing Partnership phones after most of the office left at noon for Summer Fridays. It's a complicated system and as the first point of contact for…
A Choice of Changes
By: Loren Wassell
06/18/2008 - InBev continues to advocate for its offer to buy Anheuser-Busch, the last big beer brewer firmly planted in the United States. In an op-ed in Tuesday's St. Louis Post-Dispatch, InBev CEO Carlos Brito promises to keep the beloved Clydesdales and Grant's Farm, and repeats previous…
Corporate Branding: What We Can Learn by Monitoring the Brand of America
06/13/2008 - Thomas Friedman writes today that the selection of Barack Obama as the Democratic nominee has given more of a bump to America's overseas image than “the entire Bush public diplomacy effort for seven years.” He talks about how Obama's nomination demonstrates that people still hunger…
Summer Fridays
By: Marijean Jaggers
06/13/2008 - Standing Partnership has taken a cue from several of our clients and instituted "summer Fridays." We've previously offered the option to cut out at noon one Friday a month, provided staff had logged all weekly time before lunchtime. This summer, however, EVERY Friday is a…
Full Court Internet Press
By: Loren Wassell
06/12/2008 - Belgian brewer InBev has created a new Internet site to communicate directly with several key audiences about its bid for Anheuser-Busch. The new site - www.globalbeerleader.com includes a 12-minute video interview with InBev CEO Carlos Brito and separate messages for A-B employees, distributors, consumers, communities…
What do presidential elections have in common with toxic waste sites?
By: Loren Wassell
06/06/2008 - When the subject of communications is a “low-trust, high-concern” situation, such as toxic waste or other environmental issues, facts are only the first step. More than 10 years ago, Dr. Vincent T. Covello, director of the Center for Risk Communication, established that competence and expertise…
Nintendo = Doing Good
By: Susan Iskiwitch
06/03/2008 - St. Louis blogger Dana Loesch (aka Mamalogues) was contacted by Nintendo to host a party for friends introducing them to the Wii and the Wii Fit. Dana wrote, “I got to invite eight close friends to my house and Nintendo would bring the food, drinks,…
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