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Will Twitter Take Center Stage on Election Day?
By: Mistie Thompson
10/31/2008 - Microblogging service Twitter has been revving up its relevance as the 2008 presidential race heads toward the grand finale of election day, but its newest offering may make it the go-to spot for instantaneous reporting on Nov. 4. Twitter Vote Report has been actively recruiting Twitter-philes for the past…
Election Time Isn't Just for the Candidates
By: Beth Minnigerode
10/27/2008 - In this election season, numerous organizations are raising their profile by promoting their thought leadership and positions on key issues. Here's an example of a statement from the Missouri Hospital Association (MHA) regarding Proposition B. They did a great job at: Taking a strong stance…
Newspapers debate their own ethical dilemmas
By: Maya Lunnemann
10/24/2008 - Steve Parker, deputy managing editor for the St. Louis Post-Dispatch, is following in the footsteps of the Knoxville News Sentinel and asking his readers to debate about the ethics of newspapers endorsing a presidential candidate. The News Sentinel raises the following points: Arguments in favor…
Hug a reporter today
By: Christi Dixon
10/23/2008 - The newspaper business is taking a beating these days. Check out the latest news on the once-symbiotic relationship between the Associated Press and its member papers. In our own backyard of St. Louis, we're seeing tighter budgets and declining readership lead to eliminated positions, emergency…
Financial Brands Shine Amidst the Turmoil
10/22/2008 - In this economy, no one has a tougher job at marketing than the leaders of financial brands. How can these organizations, at the center of the crisis, communicate with consumers in a way that will foster credibility and create confidence in our financial institutions? It…
Corporate Blogging 101: Blog Design Templates
By: Jerry Gennaria
10/22/2008 - Fifty milliseconds. According to a study by Dr. Gitte Lindgaard of the Human Oriented Technology Lab at Carleton University in Ontario, participants were able to form an opinion of a website within 50 milliseconds, or 1/20th of a second. That study, published in Nature, shows…
Healthcare Communications: The Best Ideas Come from the Front Line
By: Beth Minnigerode
10/21/2008 - At Standing Partnership, we counsel several healthcare-related clients to support their internal and external communications efforts. Also, I have several nurses in my family and always hear about the unique stresses they face compared to a regular desk job. I was glad to read about…
Corporate Blogging 101: Analytics
By: Susan Iskiwitch
10/20/2008 - My colleagues and I were sitting in a meeting a few weeks ago with an organization that is just getting their bearings in the online space. We asked if they were using any Web analytics software -- Google Analytics, StatCounter, SiteMeter, etc. The idea of…
Happy Anniversary, Standing Partnership
By: Kristin Gumper
10/17/2008 - This week marks something special at Standing Partnership. Today, the 25 of us will leave our desktops for a few hours to celebrate our 17th anniversary as a company. Where you ask? Mount Pleasant Winery, of course, where we'll toast our accomplishments throughout our history,…
Marketing During an Economic Downturn: What Do You Say?
10/16/2008 - I like some television ads. Yes, I know most people avoid them. But the really good ones from major national brands tell us so much in such little time. These ads provide insightful peaks into a company's marketing strategy, giving people in our profession lots…
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