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Corporate Blogging 101: Writing Tips (Tone)
By: Amber Morris
10/16/2008 - Messages are the backbone of any communications or marketing campaign … nothing is more important than strong, audience-appropriate content. And as Justin shared, there are additional considerations when it comes to content when blogging. However, if content is king, there's an equally important queen to…
Fry it up...
By: Susan Iskiwitch
10/14/2008 - There's a niche social network for every interest out there. Flixter has 63 million registered users, LinkedIn has 27 million and anyone can create their own niche network using Ning. Oscar Mayer recently introduced the newest niche network: Bacon Lovers' Talk (BLT for short, of…
Corporate Blogging 101: Writing Tips (Content)
By: Justin Lopinot
10/14/2008 - With apologizes to Kevin Costner, who somehow found success following the unrecommended “If you build it, they will come” strategy in the movie “Field of Dreams,” creating a great looking blog will not draws readers. The key is content. Strong content draws in new readers,…
When Times Get Tough, We Need to Start Talking
By: Jadea Abolahrari
10/09/2008 - As we watch the fallout of the banking crisis transpire, the fear has no doubt set in for many Americans. Will I lose my job or home? Will I be able to retire in the near future? How will I fill my gas tank? –…
Tight-rope Walking in Media and Politics
By: Maya Lunnemann
10/08/2008 - After watching the last two debates and the never-ending analyses of the debates, I've realized that politics reveal a lot about the media. Has anyone else noticed how journalists are turning to other journalists to serve as “political experts” or “political commentators?” For example, how…
Creativity is King During Slow Economic Times
By: Robin Anderson
10/06/2008 - As the economy continues to worsen and consumers become thriftier than before, American businesses are feeling the effects. Traditional marketing tactics are no longer enough; businesses have been forced to think of new and better ways to attract and retain customers during these uncertain and…
Corporate Blogging 101: Choosing the Right Blogging Software
By: Matt Dawson
10/02/2008 - If you're serious about making your corporate blog succeed, your primary job is to create compelling, value-added content and posting on a regular schedule. Do that, and you'll dramatically increase your chances of success. But that doesn't mean you can avoid making one important decision:…
It's October 1, do you know where your holiday card is?
By: Tammy Stankey
10/01/2008 - It's that time of year again, and no, I don't mean "Black Friday" (a reference to the major stock market crashes that tend to occur in October), but something less sinister - time to start work on the holiday greeting card. At Standing, we rotate…
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