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Trust: It’s Not Just for Breakfast Anymore
By: Julie Steininger
01/28/2009 - I recently participated in a conversation with health and nutrition experts from across the country. One of the influencers, who works in public health, mentioned the distrust of corporations by the community members with whom she regularly interacts. This is a real dilemma for organizations…
What Were You Thinking?
By: Loren Wassell
01/28/2009 - If you're concerned about reputation management, it's a nightmare. One of your employees seems to have been soliciting phony, favorable reviews on the Internet. Not surprisingly, he's been caught and outed. Your credibility is on the line. That appears to be what happened to Belkin,…
New Presidential Web Site Touts Communication, Transparency and Participation
By: Justin Lopinot
01/22/2009 - Online communications played huge roles for both sides in last year's presidential election. And now that Barrack Obama has been sworn in (twice!) as president, one of his staff's first moves was to revamp the official presidential Web site, http://www.whitehouse.gov. According to a recent blog…
Twitter in your Toolbox
By: Christi Dixon
01/21/2009 - It was obvious on Inauguration Day. Twitter is becoming more respected as a mainstream news source, professional communications tool and a mouthpiece for citizen journalists. CNN was lauded this past fall for promoting Twitter on air, and NBCWashington.com used Twitter yesterday to inform Inauguration guests of…
Social Media and the 2009 Presidential Inauguration
By: Marijean Jaggers
01/20/2009 - The presidential campaign of Barack Obama (now hours away from being sworn in as the 44th president of the United States) has been lauded for its use of social media. Today, there are thousands of ways to use social media to track the goings-on in…
The PR Response to the Miracle on the Hudson: US Airways Flight 1549
By: Marijean Jaggers
01/16/2009 - The news about the US Airways flight 1549 crash has provided a lot of thought-provoking material for crisis communications professionals. It's a good, timely opportunity to remind clients of the importance of being prepared for an emergency and of having an updated, comprehensive crisis communications…
Do Zombies Really Help Sell Medication?
By: Beth Minnigerode
01/15/2009 - I guess GlaxoSmithKline's Treximet® received an outpouring of disgust for its commercial featuring women who look like they've decapitated themselves due to their migraine headaches. As a result, Treximet has altered the commercial to look less like a trailer for a zombie movie. I…
Deciding What is Mission Critical in a Weak Economy
By: Tammy Stankey
01/13/2009 - In times like these, organizations are determining how to work smarter with fewer resources. But before taking an ax to your company budget, consider asking your communications professionals to help. Senior communications professionals, armed with your business objectives, can provide experienced counsel on which activities…
When Crisis Strikes Close to Home
By: Julie Steininger
01/09/2009 - On Thursday, sadly, a contract employee was shot by an unknown assailant on the Pfizer campus just a few miles down the highway from our office. Fortunately, recent media reports list the victim to be in satisfactory condition. Standing Partnership works frequently in crisis and…
Blind Meeting; Like Blind Dating Only More Fun
By: Marijean Jaggers
01/08/2009 - As a person who seeks and explores new business opportunities on behalf of Standing Partnership, I go on a lot of blind dates meetings. I can't even tell you how many times I've arranged to meet a near-total stranger for coffee or lunch to discuss…
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