Our Blog: where do you stand?
All Blog Entries | Subscribe to Feed
Show Me What You’ve Got
By: Christi Dixon
02/24/2009 - The trade show is very much alive; it's just changing shape. In fact, I'd argue that it's still one of the most cost-effective and most overlooked communication tools... but the strategies need to be aligned with what you're trying to accomplish. Are you aiming to…
How to know if you're receiving good counsel
By: Tammy Stankey
02/23/2009 - Last week a colleague sent this blog post from David Mullen around. In it, David identifies 10 clues to knowing if a client/company is getting good value from its PR counselors. I couldn't improve much on the list, or the comments that followed, except to suggest that good counselors also…
Social Networking at Quadruplicity Women's Conference
By: Marijean Jaggers
02/11/2009 - On Thursday, Feb. 12, I will be part of a panel discussing social networking at Quadruplicity, the annual conference offered by the Charlottesville Chamber of Commerce and the Businesswomen's Roundtable. The panel will be moderated by Jason Hull of Opensource Connections and includes Polly Black…
Impressive … And It’s Really Not Even Their Crisis
By: Amber Morris
02/05/2009 - I'm a busy girl. Mail gets sorted into piles: "immediate" and "peruse at my leisure." Mail from Costco typically isn't urgent and usually lands in the examine-later stack. As I tackled the "peruse" pile last night, I was impressed by the letter from Costco and their response to a…
Domino's Bakes Up a Strategy
By: Susan Iskiwitch
02/05/2009 - A legal battle between brands has evolved into a social media marketing campaign that is benefitting Domino's Pizza. Domino's has, for a while, been airing commercials touting the fact that consumers prefer their oven-baked sandwiches over similar Subway products by a margin of 2-to-1. Evidently,…
Super Bowl Ads: Did They Support Their Products' Brand Messages?
By: Tammy Stankey
02/02/2009 - Super Bowl Sunday - where else can you find advertisers spending three million dollars in media time (and almost as much in production) to get their messages in front of a captive audience? Today, the talk around the water cooler is all about which ads were…
Page 1 of 1 pages
series
categories
client blogs
Charlottesville-Albemarle Airport :: Jet Blast
Parents as Teachers National Center
what we read
Center for Media and Democracy
How Nonprofits Can Use Social Media
