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Repositioning Swine Flu

By: Julie Steininger

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04/29/2009 - Last night, Brian Williams of NBC Nightly News informed me that the federal government requested that we no longer call the recent public health emergency swine flu. Rather, we should call it the H1N1 virus. (In my opinion, too technical; one of the key rules…

Swine Flu and Reliable News via Twitter

By: Marijean Jaggers

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04/28/2009 - Tonight on WCAV CBS-19's 5pm newscast I'll be talking about the swine flu pandemic panic being proliferated via Twitter. (Luckily I don't have to say that sentence on camera.) The story has to do with the information being shared via Twitter by sources that may…

Better Computer? Maybe. Better Writing? Definitely

By: Mistie Thompson

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04/28/2009 - So recently my colleague Justin entered the PC vs. Mac smackdown ring with his thoughts on Microsoft's recent "Keep the Change" campaign, crediting Microsoft for finally "landing a punch" in the ad wars between the two brand powerhouses. Well, Mac has fired back with four…

Internal Communications: Getting Ahead of the Inbox

By: Marijean Jaggers

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04/23/2009 - In the communications business, there's been a recent surge in getting back to basics; branding and internal communications are in demand. Getting back to basics has meant an upswing in client interest in getting ahead of one of the most frequent forms of communication we…

NTSB and Crisis Communication in Aviation

By: Marijean Jaggers

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04/22/2009 - Recently, as part of our crisis communication work for Standing's client, the Charlottesville-Albemarle Regional Airport, I attended a crisis communication workshop delivered by none other than the NTSB. The presenters, both public affairs specialists in aviation, provided fascinating case studies and information about the role…

Charlottesville Blog of the Week

By: Marijean Jaggers

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04/17/2009 - The Newsplex and specifically Jim Hanchett, news director, has started an interesting segment on WCAV CBS-19 in Charlottesville. Jim's idea was to begin to connect the TV watching audience with the local blogosphere by featuring a different area blog each week. The segment, which appears…

Burger King’s Mexican Mistake

By: Ryan Saale

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04/17/2009 - Ah, nothing like a good marketing blunder to spice up U.S. and Mexican relations. Burger King recently unveiled a new advertisement for its "Texican" Whopper that portrays a Texas-style cowboy next to what seems to be a small Mexican wrestler wearing a cape resembling the…

A Crisis Will Happen - Are You Ready?

By: Mistie Thompson

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04/17/2009 - On a recent crisp April morning, my colleague Marijean and I swooped into the Charlottesville-Albemarle Airport (CHO) with the kind of stealth that would make Navy SEALs proud. Intimidating black briefcases in hand and intense CSI-style game faces on, we pulled the CHO executive staff…

Les Miserables to Fantastique

By: Christi Dixon

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04/16/2009 - I'm admittedly a huge "Les Miserables" fan; have been since it came onto the Broadway scene in the late '80s. I'm also a huge reality TV fan, er junkie, so when I heard a recommendation at PRSA's St. Louis chapter meeting yesterday to watch Susan Boyle,…

Throw Down in the Lou: Emerson vs. AB, or Always Be Prepared

By: Julie Steininger

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04/16/2009 - Today's St. Louis Post-Dispatch chronicles a rift between two of St. Louis' top corporations - Emerson and Anheuser-Busch InBev. The ruffled feathers stem from a change in InBev's payment terms with Emerson from 30 to 120 days. Also today, David Farr, Emerson chairman, CEO and…

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