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The Odds Are Better Than We Think
By: Loren Wassell
05/21/2009 - If anyone knows how much our lives are threatened by chemical exposure it ought to be the members of the Society of Toxicology, the professional organization of scientists who study harmful effects of chemicals and other impacts on people and the environment. A new survey…
Media Training ... for All
By: Julie Steininger
05/20/2009 - Wow, two recent stories caught my attention. An (in)famous industry and a famous individual are preparing to enter the media world. First, according to the Ottawa Sun, prostitutes in Vancouver will be offered media training prior to the 2010 Olympic Games. "Kerry Porth, with the…
Wisdom is Where You Find It
By: Loren Wassell
05/20/2009 - If you need advice on management, why not turn to the boss? The Boss, Bruce Springsteen. As Springsteen's latest tour rolled into Washington, D.C., the hometown paper did a Q&A interview with Nils Lofgren, who grew up in the Washington area and has been playing with…
CHO Featured in Charlottesville Social Media Story on WCAV CBS-19
By: Marijean Jaggers
05/14/2009 - Charlottesville Albemarle Airport's executive director Barbara Hutchinson is featured for her use of social media tools, including Twitter and the JetBlast blog in a story that will air tonight at 6pm on WCAV CBS-19. We gained a preview, via Twitter, on YouTube before the broadcast.…
The Role of Trust in Healthcare Reform
05/12/2009 - The healthcare industry made a bold move yesterday, committing to reduce trillions in dollars in costs in exchange for a seat at the table on healthcare reform. They say the reduction in costs will come in part from the usage of electronic medical records and…
New to the Blogosphere? READ THIS FIRST
By: Marijean Jaggers
05/11/2009 - If you're new to blogging, or reading blogs, there are a few things you need to know. Dooce is the most popular single-author blog in the English language. Its author is Heather B. Armstrong. Do not call her "Dooce"; you aren't cool enough.…
You Got a Big Media Hit - Now What?
By: Beth Minnigerode
05/06/2009 - Here's a great example of a spokesperson (Paul Rieckhoff from SupportYourVet.org) staying on message during an interview. Paul did a great job at getting his messages across in-between Stephen Colbert's wise cracks. The Colbert Report Mon - Thurs 11:30pm / 10:30c Paul Rieckhoff colbertnation.com writeFlash({"bgcolor":"#000000","flashvars":"autoPlay=false","src":"http://media.mtvnservices.com/mgid:cms:item:comedycentral.com:226805","wmode":"window","width":"360","height":"301"});…
Building Authenticity Into Your Advertising
By: Beth Minnigerode
05/04/2009 - We've all heard how social media is changing the effectiveness of traditional advertising - just watch the entertaining video below about a consumer "breaking up" with advertising. For companies that are still running ads, it's important to get the biggest bang for your buck. One…
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