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Whale Hunting: Landing Big Accounts and Transforming Business Starts with Employee Communications
By: Tammy Stankey
06/30/2009 - I'm reading "Whale Hunting: How to Land Big Sales and Transform Your Company" by Tom Searcy and Barbara Weaver Smith. Our CEO, Cathy Dunkin, has seen Tom Searcy speak, has purchased several copies of the book to share, and is leading our team in discussions…
Are Digg and Delicious Outdated?
By: Chrissy Hugyez
06/29/2009 - For social media savvy savants, Digg and Delicious are two familiar tools that help you bookmark and share news with colleagues and friends. But a competitor may soon dethrone the popular sites to make way for a new Web 3.0 generation. According to Fast Company,…
A Solid 'B' on Twitter Grader - What's Your Score?
By: Justin Lopinot
06/23/2009 - Only a few months into my Twitter experience, and I'm already certified as "Twitter Elite" for St. Louis. What am I talking about? Let me tell you. I stumbled across the Web site called Twitter Grader. You can enter your Twitter name (or "handle" as…
Update: Crisis Communications & Matrixx’s Zicam brand: Something stinks and we can’t even smell it!
By: Tammy Stankey
06/17/2009 - Update: Since this blog was posted, there is now a full page ad in USA Today (9A) from Matrixx, as well as a video and written message to consumers on the Zicam website. This time CEO Bill Hemelt does much better. Yesterday the FDA warned consumers…
Jon and Kate Plus ... Some Drama
By: Jamie Sokolik
06/11/2009 - I'm going to say two of the most common names in the country, and you're going to be bombarded with very specific images and memories. Ready? Jon and Kate. In case you've been on Mars for the past six months, I'll explain why everyone is…
Pharma is 18 Months Behind in Social Media
By: Beth Minnigerode
06/08/2009 - According to a recent study by Forrester Research, pharmaceutical, biotech and medical device companies are well behind every other industry in utilizing online community building and social networking techniques. As the report states, there may be regulatory reasons for this, but there are strategies these…
The Dark Side of Media Rankings
By: Christi Dixon
06/05/2009 - We've had our share of clients who rely on us to help position them in the best possible way with media that reach their influencers or target audiences. Oftentimes that includes an awards strategy, to be listed in the "Top 10" of this or the…
Is Facebook No Longer 'Far Out' to Baby Boomers?
By: Justin Lopinot
06/02/2009 - Baby Boomers, once the fastest-growing age group on Facebook, are abandoning the social networking site in recent months, according to an analysis released on June 1 by Inside Facebook. The analysis ponders some possible reasons why older Americans are not using new communication tools like Facebook.…
Twitter for Event Promotion, Collaboration and Community Building
By: Marijean Jaggers
06/01/2009 - "It all started on Twitter," said Steve Whitaker, kicking off the first-ever pie bake off in the community of Charlottesville, Va. The C'ville Pie Down, as the event came to be known, started with an innocent tweet. First, Jamie Schwartz of Brown Automotive, a local…
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