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Two Social Media Lessons Learned from a “Disney” Blog
By: Amber Morris
09/28/2009 - Lesson #1I worked for Walt Disney World Publicity in the mid ‘90s. Back then, Disney fiercely protected its brand. For instance, for the 25th anniversary of the park, we had planned to create video profiles of a few Disney fanatics, but had to suspend the…
The Magic of Social Media
By: Amber Morris
09/25/2009 - I had no idea one of my Facebook friends was a parent educator for Parents as Teachers (a Standing Partnership client) until she leveraged Facebook to spread the word about what she does ... XX is wanting everyone to know about Parents As Teachers. It…
News Plus Views: Newsy's New Model for Journalism
By: Christi Dixon
09/16/2009 - Jim Spencer, founder of Newsy.com, presented this afternoon at PRSA-St. Louis' monthly luncheon program. He's formed a mutually beneficially relationship with the University of Missouri's School of Journalism that essentially has created a newslab for the next generation of journalists. The concept incorporates several news articles…
Standing Partnership, Maryville Centre Earn A+ for Drive Efforts
By: Gretchen Schiltz
09/16/2009 - During the last week of our Push for Pencils supply drive, Standing Partnership and the offices of Maryville Centre, with special help from Duke Realty and UBS, rallied to bring in an additional 1,527 supply items for KidSmart St. Louis. Our final tally was 3,441…
Stop Wondering, Start Using RSS Feeds
By: Marijean Jaggers
09/15/2009 - It has come up in every social media workshop I've led -- what is an RSS feed? Surely by now you've heard that RSS stands for Really Simple Syndication, and about at this time, all you hear or see is blah, blah, blah, because what…
Five Things CEOs Really Oughta Be Doing WIth Social Media
By: Marijean Jaggers
09/14/2009 - It's been interesting, over time, to watch CEOs enter and play around in the social media space. They're all there to one degree or another, and enough have dabbled to let us know they understand it's important, but perhaps not exactly what their role should be…
Who Needs Twitter When We Have Facebook?
By: Dane Moody
09/11/2009 - Since my freshman year of college when I discovered the Web site, I've considered myself a huge supporter of Facebook and have always been willing to fight its battles. I've defended its policy changes, its layout changes, the inclusion of high school students and the…
Top Six Reasons NFL's Blackout Policy is Bad PR Move for Football
By: Justin Lopinot
09/09/2009 - The National Football League's 2009 season kicks off tomorrow night in Pittsburgh. Fans in the Steel City who cannot score tickets to the game will have the option to watch the game from the comfort of their homes. That's because the game is a sellout…
Police Using Twitter: Five Ways To Improve Police Social Media Engagement
By: Marijean Jaggers
09/08/2009 - Last month I wrote a post about how I want my local police to use social media. My colleague, Justin Lopinot shared a link with me via Instant Messenger as a follow up to the post. The link pointed to a story in Justin's market, about…
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