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Six Ways to Use Social Media to Promote Your Brand and Your Business
By: Marijean Jaggers
11/25/2009 - Recently, I presented to two great groups: Social Media Club Charlottesville and the C'ville Entremoms. The two came together for networking and to accommodate my schedule, since they both wanted me to speak and we could only find a single date that worked. There is,…
Our Holiday Wish? Come Together for a Benetwit to Benefit the 100 Neediest Cases
By: Maya Lunnemann
11/20/2009 - We recently asked our Twitter friends and followers about their wishes for the world this season (in less than 140 characters), and here's what they said: @stephaniethum Mine is that babies, toddlers + kids be hugged, never hit. Encouraged, never humiliated. That parents understand, not…
Six Degrees of Kevin Bacon – Play Yourself via LinkedIn
By: Loren Wassell
11/20/2009 - About 15 years ago, three Pennsylvania college students dreamed up the parlor game that came to be known as "Six Degrees of Kevin Bacon." Theoretically, you can reach almost everyone in movies within six steps of Kevin. For example, early film legend Charles Chaplin has…
Five Things I've Been Into Lately
By: Justin Lopinot
11/18/2009 - I was inspired by Greg Sullentrup, of Momentum Worldwide, who delivered a presentation to our office. After discussing the topic at hand, he shared 10 things that recently have caught his interest. He said he always concluded his presentations with this "10 things" practice. For us,…
Tree Planting at the Charlottesville Albemarle Airport
By: Marijean Jaggers
11/17/2009 - On Sunday, I was one of 90 volunteers who participated in an event at the Charlottesville Albemarle Airport. It was a gorgeous day, up to 70 degrees and sunny, following several days of soaking rain that left the ground nice and soft -- perfect for…
The Power of Plain Old Publicity
By: Amber Morris
11/12/2009 - I honestly can't remember the last time I had my TV on. I get my news from the Internet. And in this age of social media, I think we tend to forget the power of plain old publicity via traditional, non-digital sources. I listen to the radio…
Communications Can Change History, Whether or Not You Want To
By: Loren Wassell
11/10/2009 - The next time someone suggests that communications doesn't require careful preparation, you might want to show them where the Berlin Wall used to be. The wall came down on Nov. 9, 1989, and paved the way for reunification of East and West Germany less than…
'If you don't like what is being said, then change the conversation,' PR according to Don Draper
By: Marijean Jaggers
11/04/2009 - I'm a big fan of the AMC show "Mad Men." I especially like the character Don Draper, the creative director at Sterling Cooper advertising agency, a complicated guy who represents the best minds that made up the golden age of advertising on Madison Avenue in…
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