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What We're Reading: April 26-30, 2010
By: Marijean Jaggers
04/30/2010 - Standing Partnership's picks of must-read links for the week of April 26-30, 2010 We're appropriately horrified by the "Best Intern Application Ever" (and glad it didn't show up in our Inbox.) The follow-up posts to Social Fresh in St. Louis by our own Kristin Gumper…
Pointless Posts: Five Suggestions for Engaging Blog Readers
By: Paul Suess
04/28/2010 - Defining what makes good content is a somewhat subjective exercise, much like debating what constitutes a good movie or what pizza is better, N.Y. Style or thin crust ... definitely thin crust. I am by no means an authority on blogging. However, as the intern…
My Five Favorite Social Media Strategies Right Now
By: Kristin Gumper
04/27/2010 - Given the firm's interest in social media, Melissa, Julie and I headed to Social Fresh St. Louis last week to hear the latest and greatest in the industry, and also support one of the most popular speakers at the conference, our friend and colleague Jay…
Five Questions Health Care Has About Social Media
By: Marijean Jaggers
04/15/2010 - Standing Partnership's team has experience in the health care industry in everything from manufacturing to hospitals, healthplans to pharmaceutical companies, nonprofits to small- to medium-sized health care practices. Every single one of these clients has asked for direction in social media engagement. Here are the…
Tiger Woods: Is Being Perfect an Imperfection?
By: Paul Suess
04/14/2010 - Unless you've been living in a cave for the past six months, you know about Tiger Woods' "extracurricular activities." This portion of his life is not the focus of today's discussion. I believe a person's life is exactly that-a life-not mine or anyone else's. However,…
Corporate Social Media: Who Can and Should Manage Your Community?
By: Marijean Jaggers
04/13/2010 - The number one struggle our clients and prospects are having with social media is this: Who will do the work to maintain our social media presence? It's an extremely important question to answer. We've seen many blog efforts die; Tweets fritter away over time; Facebook…
Lessons Learned from Perhaps the Ultimate Blogging Challenge
By: Amber Morris
04/09/2010 - Standing Partnership conducts hands-on blogging and social media training for our clients that are interested in leveraging social media tools, but aren't quite sure where to start. In the training, we devote a fair amount of time to answering the No. 1 question asked: "Where…
Has Social Media Become a Boys’ Club?
By: Amber Morris
04/01/2010 - Recently, I was a panelist in a social media discussion with St. Louis Women in Media, a group of women communicators. During the conversation, the group's founder and interactive media guru, Melody Meiners, shared that she felt social media had evolved into a bit of…
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