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Interview Tips from Academy Award-Winning Actors
By: Maggie Brandt
02/29/2012 - An estimated 39.3 million people watched the Oscars this past Sunday, and I'm going to venture a guess that at least half of those viewers watched solely to critique celebrity red carpet appearances. While most stars prepare for the big night by donning expensive, elegant…
GRI Sustainability Report Tips
By: Kristin Gumper
02/27/2012 - Annual report season is upon us. Many of us communicators who write annual reports are diving right into the strategic planning part of the process. If you are, I hope you're considering a sustainability report instead. Why? Because studies show that sustainability reports - or…
Avoiding GroupThink – Top Tips for Effective Collaboration
By: Vicki Boutwell
02/23/2012 - This week, all of us at Standing are taking time out for one of our regular retreats. It's a great tradition here - a dedicated time for the entire team to get away from the office for the day, update each other on our client…
Five Great Recruitment Videos from Colleges and Universities
By: Larissa Piper
02/21/2012 - Video is a powerful promotional tool, particularly for colleges and universities recruiting prospective students. While researching best practices for recruitment videos in higher education, we found there are many factors that go into making a video successful and effective. The most successful student recruitment videos…
Can Opposing Sides in Agriculture Unite Behind a Common Cause?
By: Jessica Hartman
02/17/2012 - This week, agriculture-related discussion has been abundant on our blog (see Nick's post and Julie's post). And, to continue the conversation, we'd like to share an interesting NPR article we read this week. In "How Two Bitter Adversaries Hatched a Plan to Change the Egg Business,"…
Is Pinterest Just for Girls?
By: Ashlyn Brewer
02/16/2012 - I'm one of those people that scoffs when anything gets too gendered. I mean, it's 2012. There shouldn't be "boy jobs" and "girl jobs." And don't even get me started on gendered soft drinks (I'm looking at you, Dr. Pepper Ten .) So, I was…
Happy 248th Birthday, St. Louis!
By: Cathy Dunkin
02/15/2012 - I'm proud that I share my February birthday with my native city, St. Louis! This week nearly 250 years ago, Pierre Laclede Liguest and Auguste Chouteau selected the site of St. Louis as a fur trading post. The center of the city they chose then,…
Continuing the Conversation About Agriculture and Food
By: Julie Steininger
02/15/2012 - My colleague Nick started the conversation about agriculture and food this week with his post Chipotle Grammy Ad -- Great Ag Ad or Insult to Farmers? Today's St. Louis Agribusiness Club meeting continued the conversation, with an update on the U.S. Farmers and Ranchers Alliance…
Shaking Up Internal Presentations
By: Chrissy Hugyez
02/14/2012 - How many times have you sat through a staff presentation and thought, "This could have been WAAAY shorter?" You aren't alone. Presentation formats such as Pecha Kucha, which features 20 slides for 20 seconds each, and Ignite, featuring 20 slides for 15 seconds each, have…
Chipotle Grammy Ad -- Great Ag Ad or Insult to Farmers?
By: Nick Sargent
02/13/2012 - As my wife and I snarked our way through the Grammys last night, I did something I almost never do during commercial breaks of live events. I looked up from my iPhone and watched. This is what I saw: It's probably the most powerful agriculture…
