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Infographics Show the Sustainability Story
By: Andrea Mollett
03/28/2012 - We all learn in English class to "show, don't tell" and "a picture is worth a thousand words." That direction is still true today, and may explain the growing popularity of infographics as tools to illustrate a narrative. Information graphics, or infographics, are not new.…
Imagine a Day Without Agriculture
By: Andrea Mollett
03/08/2012 - Today is National Ag Day. Do you know how much the work of America's farmers and ranchers impacts your life every day? My fellow employees at Standing Partnership learned the hard way today about how important agriculture is when it stood between them and their…
Do you want a marketing campaign all about you?
By: Andrea Mollett
01/09/2012 - We often fall into a pattern of thinking "it's all about me." It's easy to do. Companies and brands are capitalizing on that same thinking in marketing campaigns. Instead of marketing a product to the consumer, the campaign makes you and your relationship with that…
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