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What We're Reading - Komen Foundation Crisis Communication Case Study
By: Ashlyn Brewer
02/03/2012 - This week our team has watched the Komen Foundation's Planned Parenthood decision, backlash and subsequent reversal closely. And while we all have a stake, and our own personal opinions, regarding the women's health implications that are part of the larger conversation, we were equally fascinated…
Companies Can't Abandon Social Media's Front Lines
By: Ashlyn Brewer
12/12/2011 - If companies weren't scared of social media before, they'd definitely be shaking in their boots after reading this recent Forbes article on the Alec Baldwin/American Airlines scuffle -- "Companies Can't Win the Twitter Wars." The article portrays Twitter as the Wild West of consumer opinions,…
Who Should Use Google Plus?
By: Ashlyn Brewer
12/01/2011 - If you watched our last video, or have read much of the information about Google Plus, you probably have a pretty good idea of what it is. However, you may still be wondering if it's right for you and your organization. In our second video…
What is Google Plus?
By: Ashlyn Brewer
11/29/2011 - In our first video blog debate, my colleague Nick Sargent and I discuss the social media question of the season "What is Google Plus?" This might seem like a simple enough question, but for a new network, which has generated both enthusiasm and disappointment among…
Don’t Miss Your Organization’s Next Rally Squirrel Opportunity
By: Ashlyn Brewer
11/01/2011 - Recently, my colleague Beth blogged about the St. Louis Cardinals' "rally squirrel" and the lessons marketers could learn from it. We recently spoke with Rose Fogarty, communications manager at Cardinal Glennon Children's Foundation. She shared more insight into how the Foundation developed and enacted their…
What We're Reading -- Social Media Influence and Klout
By: Ashlyn Brewer
10/27/2011 - Recently I blogged about some of the mistakes social media marketers make when it comes to Klout, the social media influence measurement tool. This was just a few months ago, and since then the conversation about social media measurement and specifically, the value of Klout,…
Unhappy Customers, Total Detractors and Social Media
By: Ashlyn Brewer
10/25/2011 - We've all heard that social media is a shift from one-way communication (company -> customer) to two-way communication. These open communication channels help you better understand your customers and your customers better understand you. They give you the opportunity to "listen to and participate in…
What We’re Reading: Oct. 10-14
By: Ashlyn Brewer
10/14/2011 - With the recent passing of Steve Jobs, I've been thinking a lot about the way technology has revolutionized our professional lives. Imagining life before personal computing and the Internet is almost unfathomable. When forced to consider life without that access, I imagine early communications professionals fighting…
Is Jumo the Next Big Thing in Social Media for Nonprofits?
By: Ashlyn Brewer
09/07/2011 - I admit it, I'm probably too quick to fall in love with new social networks. Often, my initial wave of excitement for a network is quickly followed by disappointment when it doesn't catch on. However, I'm proud to report that this attitude may finally pay…
What We're Reading: August 22-26
By: Ashlyn Brewer
08/26/2011 - I've been told that the best way to become an excellent writer is to read significantly more than you write. Well, we write a lot at Standing, so it stands to reason that we also have to read a lot to sharpen those skills. Here…
