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Healthcare and Groupon
By: Beth Doriani
03/13/2012 - How Daily Coupons Change the Way Patients Shop for Specialty Care This morning I had the opportunity to buy a dental exam (complete with x-rays and a take-home whitening kit) and a chiropractic exam (with complimentary hour-long massage) at only 49 percent of their original…
Susan G. Komen Foundation – Life After Politics
By: Beth Doriani
02/10/2012 - If you missed our blog last Friday, Standing has continued to monitor the latest happenings in the Komen-Planned Parenthood debacle or the past two weeks, watching everything from Komen's initial halt of funding and the public outcry ensuing on the web, to the resignation of…
Tips and Tools to be the Best, Most Informed Patient
By: Beth Doriani
02/08/2012 - We are now fully ingrained in the digital age, and the health care industry has not escaped unscathed. When we need information about our health (or lack thereof), as with anything else, the first place we turn for answers is the computer. Given this new…
Get the Most, Spend the Least - Why America's Bargain Consumption is Costing us Dearly
By: Beth Doriani
01/31/2012 - If, like most Americans, you often become frustrated at the ever-climbing prices of food, you are alone. Compared to the rest of the world, that is. This may seem impossible, but according to a recent infographic report by Fast Company, as a nation, Americans spend…
What We’re Reading: Your 2012 Communications Make-Over
By: Beth Doriani
01/13/2012 - I don't care if it's your gym's 2012 slogan, a new marketing campaign, or advice from your mom, if I hear the phrase, "New Year, New You" one more time, I will scream! Go ahead, test me. But because it is that time of year,…
What We're Reading: Professional Resolutions for the New Year
By: Beth Doriani
01/06/2012 - Not yet a week into 2012, we are astounded at the very public PR blunders of large corporations so far: Take Pepsi for example. According to Pepsi's attorney, Mountain Dew will dissolve a (dead) mouse. It's the company's defense against a lawsuit in which a…
What We're Reading: Tis the Season
By: Beth Doriani
12/02/2011 - The holidays are upon us. And, yes, while this means that a number of local radio stations will be playing Christmas music from now until December 25, there are other implications for both businesses and consumers this time of year. Big-name brands have released another…
Lessons from the Intern
By: Beth Doriani
11/14/2011 - I began working as an intern at Standing almost exactly three months ago. And for the past 90 days, Standing has been a place for me to develop skills I never had before, and to hone the ones I did possess. See, I wasn't exactly…
What We're Reading: New Mobile Technology
By: Beth Doriani
11/04/2011 - As if smart phones weren't smart enough, this week marks another forward step for mobile technology. Now Siri can tell you where the nearest locksmith is, but what else does your smart phone do? How do you make purchases? How do you give sales presentations…
Tricks for Nutritious Treats this Halloween
By: Beth Doriani
10/28/2011 - Happy Halloween (weekend)! Although Halloween is still just around the corner, the festivities begin in earnest this afternoon. Confession: I used to believe that Halloween was simply a great opportunity to trade my usual uniform of black slacks for a gorilla suit. I now know…
