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Domino's Bakes Up a Strategy
By: Susan Iskiwitch
02/05/2009 - A legal battle between brands has evolved into a social media marketing campaign that is benefitting Domino's Pizza. Domino's has, for a while, been airing commercials touting the fact that consumers prefer their oven-baked sandwiches over similar Subway products by a margin of 2-to-1. Evidently,…
Explaining Corporate Blog Comment Moderation
By: Susan Iskiwitch
11/19/2008 - Approving comments on a corporate blog is a delicate process. On one hand, a corporate blog team wants to encourage its readers to have a voice and engage in two-way communication. On the other, the blog team must ensure the comments displayed publically are genuine…
Corporate Blogging 101: Analytics
By: Susan Iskiwitch
10/20/2008 - My colleagues and I were sitting in a meeting a few weeks ago with an organization that is just getting their bearings in the online space. We asked if they were using any Web analytics software -- Google Analytics, StatCounter, SiteMeter, etc. The idea of…
Fry it up...
By: Susan Iskiwitch
10/14/2008 - There's a niche social network for every interest out there. Flixter has 63 million registered users, LinkedIn has 27 million and anyone can create their own niche network using Ning. Oscar Mayer recently introduced the newest niche network: Bacon Lovers' Talk (BLT for short, of…
Just Keeping up with the Times, People
By: Susan Iskiwitch
09/24/2008 - On Tuesday, the New York Times launched its social network, TimesPeople. While users can have friends and join groups, I see it more as the socialization of a traditional news Web site than a brand-spankin'-new New York Times social network. The interface is nice and…
"I'm Sorry"
By: Susan Iskiwitch
07/30/2008 - An apologetic J. Crew e-mail to customers and newsletter subscribers hit inboxes this morning. The company has been having some internal issues that resulted in the mistreatment of online and catalog shoppers over the past few weeks. Sometimes it's best for a company to own…
Don't Settle on Trackbacks Alone
By: Susan Iskiwitch
07/10/2008 - Yesterday, one of my Standing colleagues called me into her office to explain trackbacks as one of her contacts was insisting it was THE tool for engaging in and monitoring online conversation (as if there is one tool that trumps all others – social media…
Edit This
By: Susan Iskiwitch
06/24/2008 - The last time I was an editor was as a high school senior. I was one of four editors-in-chief of the Cranbrook Kingswood Crane-Clarion, and now I fully understand why there were four of us: in order to quadruple our chances of catching copy errors.…
Nintendo = Doing Good
By: Susan Iskiwitch
06/03/2008 - St. Louis blogger Dana Loesch (aka Mamalogues) was contacted by Nintendo to host a party for friends introducing them to the Wii and the Wii Fit. Dana wrote, “I got to invite eight close friends to my house and Nintendo would bring the food, drinks,…
Rams owner has clear message for fans
By: Susan Iskiwitch
05/21/2008 - I grew up with the St. Louis Rams (am I dating myself?) and I was broken hearted to hear from Yahoo! Sports that at least three groups have had talks about purchasing the Rams franchise. Luckily, my sadness was short-lived as Rams Managing Owner Chip…
