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Much To Do About Twitter
By: Susan Iskiwitch
05/09/2008 - Twitter has been the discussion EVERYWHERE as of late, including the Standing Partnership lunch room. One of my colleagues who shall remain nameless challenged me to provide him with thoughts about Twitter's usefulness. BusinessWeek's Stephen Baker is currently writing a story on the growth of…
Trader Joe's and the Rectifying of the Ooze
By: Susan Iskiwitch
04/29/2008 - After work yesterday, I went to the Trader Joe's in the St. Louis suburb of Brentwood to buy some ingredients for a stir-fry dinner: onions, tofu, snap peas and green and red peppers. I got home, broke into the cellophane that contained my peppers, and…
Graco Blog Review for the Fortune 500 Business Blogging Wiki
By: Susan Iskiwitch
04/11/2008 - Friend of Standing, John Cass encouraged me to write a review for the Fortune 500 Business Blogging Wiki. Reviewers evaluate a Fortune 500 company's blogging efforts for how the company deals with customer issues and gaining product feedback. Easton Ellsworth began the project in 2006…
Nonprofit Annual Reports 101
By: Susan Iskiwitch
04/07/2008 - Cathy isn't the only Standing team member who participates in speaking engagements (although she definitely dominates the speaking scene). Tomorrow, April 8, Standing's resident southern belle and Senior Counselor Mistie Thompson will participate in the Community Service Public Relations Council's panel on "Gauging the Effectiveness…
The Monetary Value of Facebook
By: Susan Iskiwitch
03/19/2008 - Therese Poletti at MarketWatch has posed an interesting question: Will America Online's $850 million deal to buy social networking company Bebo alter the valuations of social networking firms, specifically Facebook? Bebo, the second largest social networking site in the United Kingdom (and the fourth in…
'American Idol' activates its crisis plan
By: Susan Iskiwitch
02/29/2008 - What do you do when youth and inexperience trump media training? You activate your crisis plan. This is exactly what Ryan Seacrest did last night on "American Idol" when a teen contestant who was voted off visibly broke down on stage. “I can't sing,” Alaina…
Evidently My Generation "Needs to Get Real About Work World."
By: Susan Iskiwitch
02/22/2008 - Standing has employees covering every generation from Baby Boomer to Millennial (Generation Y). A while back, we had a speaker explain characteristics of each generation (and no, Generation X does not consider shoulder pads to be one of their unique qualities, big hair, yes, shoulder…
A Night at the Game
By: Susan Iskiwitch
02/15/2008 - On Tuesday night, I was lucky enough to attend the St. Louis Blues game against the Los Angeles Kings (my thanks to the St. Louis RCGA and Cathy for the tickets). That night also was the Traumatic Brain Injury Night at the game. Sean Glanvill,…
John Potter Explains Three Reasons Content Companies Need To Embrace Social Media
By: Susan Iskiwitch
02/13/2008 - Disclaimer: I found the Social Media Today post described below through pal and Post-Dispatch Online News Director Kurt Greenbaum's Twitter account which linked to his Soup account that finally led to the post. John Potter, VP of Technology at CNET Networks Business wrote a guest…
Viral Marketing Like 'Steroids' for Political Opinion
By: Susan Iskiwitch
02/05/2008 - On Monday, NPR's All Things Considered aired a piece about presidential candidates turning to viral and word-of-mouth marketing to build their reputations, much how large corporations do. And in many ways, opinions of the voting public are stronger than they ever were before. The quotation…
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