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Jump on the Social Media Train by Commenting
By: Susan Iskiwitch
01/24/2008 - Lately, we have had several clients tell us they're "ready to blog." We often find that becoming a "blogger" is a multi-step process and it's not often best to jump in head first. At Standing Partnership, we take our clients through a process to determine…
Worker Chatter is Good for Business
By: Susan Iskiwitch
01/23/2008 - The Associated Press recently published a story about friendly non-business-related chatter in the workplace. At one point, the article states: "The camaraderie that comes out of workers sharing a little fun, meanwhile, can go a long way toward their feeling like they're part of a…
"Way Back Then:" Why I Know More about Social Media than You
By: Susan Iskiwitch
01/08/2008 - This title isn't supposed to sound snooty, its intention is to depict how my generation (Y) is made up of know-it-alls – we're multitaskers, we're the first to jump on the bandwagon and we always want more. I'm a product of my generation. While many…
Twittering 40
By: Susan Iskiwitch
12/17/2007 - The Where Do You Stand? readers who make their homes outside of St. Louis may not be aware of the doom about to be faced by nearly all St. Louis-area residents on January 2, 2008. All lanes of 1-64/US40, the main artery for St. Louis…
The Guiding Force of Social Networking
By: Susan Iskiwitch
12/10/2007 - Marijean, one of our resident social media gurus, recently contributed her expertise to the Charlottesville Business Innovation Council's Annual Business Forum by moderating a panel on social networking. The Forum attracted business owners from around the country who are interested in growing their businesses using…
A New Way to Think About Metrics
By: Susan Iskiwitch
11/29/2007 - • Viewer-generated video is fueling music videos today (from rock to country to hip hop). • The music video for Soulja Boy's now infamous “Crank That” made its debut online – the viewer-generated video was a hit online that eventually translated to traditional radio and…
Attention Other PR Professionals:
By: Susan Iskiwitch
11/14/2007 - What do you think of Apple's latest commercial, titled PR Lady? [youtube:http://youtube.com/watch?v=xzhvByaCEic]
PR Backfire
By: Susan Iskiwitch
11/01/2007 - Last week FEMA staged a fake news conference in order to publicize its response to the wildfires in California where Vice Admiral Harvey Johnson “briefed” a group of “reporters.” The reporters were actually FEMA employees, many of whom worked in the public relations department, and…
Happy Halloween
By: Susan Iskiwitch
10/31/2007 - At Standing Partnership, "business casual" transforms into "ghoulish-chic" on Halloween. Below you can see Tammy as Minnie Mouse, Jadea as a roller derby girl, Sharon as a deviled egg and Gretchen as a Powerpuff Girl:
Stephen Colbert is Running for President ... in South Carolina
By: Susan Iskiwitch
10/18/2007 - ... and as a Republican and a Democrat. Colbert hopes to be added to both parties' South Carolina's primary ballots -- a feat that will cost him $37,000 and the permission of the State Democratic Party (the Republican Party does not require a Party vote…
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