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The Role of Trust in Healthcare Reform
05/12/2009 - The healthcare industry made a bold move yesterday, committing to reduce trillions in dollars in costs in exchange for a seat at the table on healthcare reform. They say the reduction in costs will come in part from the usage of electronic medical records and…
Moving from Transparency to Accountability in a Recessionary Economy
12/09/2008 - While transparency has become one of the hottest marketing buzz words, public relations professionals have been smirking. One of the tenets of sound public relations always has been transparency. It is at the core of building real and trusted relationships with consumers and other stakeholders. So,…
Car Execs in the Hot Seat: A Sincere Response
11/26/2008 - William Ford, the executive chairman of Ford, gave an interview on NPR last night about the industry's request for a "bailout." It was one of the most refreshing, down-to-earth commentaries I have heard from this industry. President-elect Obama yesterday called the Big 3 "tone deaf."…
Financial Brands Shine Amidst the Turmoil
10/22/2008 - In this economy, no one has a tougher job at marketing than the leaders of financial brands. How can these organizations, at the center of the crisis, communicate with consumers in a way that will foster credibility and create confidence in our financial institutions? It…
Marketing During an Economic Downturn: What Do You Say?
10/16/2008 - I like some television ads. Yes, I know most people avoid them. But the really good ones from major national brands tell us so much in such little time. These ads provide insightful peaks into a company's marketing strategy, giving people in our profession lots…
Corporate Branding: What We Can Learn by Monitoring the Brand of America
06/13/2008 - Thomas Friedman writes today that the selection of Barack Obama as the Democratic nominee has given more of a bump to America's overseas image than “the entire Bush public diplomacy effort for seven years.” He talks about how Obama's nomination demonstrates that people still hunger…
Social Media's Campaign Limitations
05/14/2008 - I have become obsessed with watching primary returns on CNN. Isn't the "magic map" cool? Watching last night the commentators pointed out the rural areas Clinton continues to win by a very wide margin. By now, everyone is familiar with Clinton's argument that she is…
Social Media Strategy for the Healthcare Strategist
04/07/2008 - This week I have the honor of attending the Forum for Healthcare Strategists annual meeting. Participants largely include the leading healthcare marketers at hospitals and health systems throughout the country. In the opening session, Jay Silverstein, chief imagineer at Revolution Health spoke. He chided the…
Branding Middle America: JCPenney & Ralph Lauren
03/26/2008 - So, maybe I'm a snob, but I truly dislike JCPenney. That is until now. Living in an exurb of St. Louis, JCPenney is the only department store within 15 minutes of my house, so I've been forced to go there a time or two. When…
Crisis communications: "Mis-" as a strategy
02/18/2008 - As an ice breaker in our quarterly retreat last Friday, we helped determine reputation management strategies for personalities in need of some serious help. For the team who chose Roger Clemens and anybody else who watched Congressional testimony by Clemens, I thought you would enjoy…
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