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Branding Middle America: JCPenney & Ralph Lauren
03/26/2008 - So, maybe I'm a snob, but I truly dislike JCPenney. That is until now. Living in an exurb of St. Louis, JCPenney is the only department store within 15 minutes of my house, so I've been forced to go there a time or two. When…
Crisis communications: "Mis-" as a strategy
02/18/2008 - As an ice breaker in our quarterly retreat last Friday, we helped determine reputation management strategies for personalities in need of some serious help. For the team who chose Roger Clemens and anybody else who watched Congressional testimony by Clemens, I thought you would enjoy…
Who will be the relationship manager?
02/04/2008 - I have had a lot of interesting conversations lately with people about the convergence taking place in the marketing industry. Standing Partnership's roots are in one specific marketing discipline: public relations. Yet, this firm always has held a much broader view of that word and…
Marketing to children: forget the long tail
11/20/2007 - David Brooks is one of my favorite columnists. In today's article , he talks about the increasing fragmentation of our culture using music as the example. He explains that cultural phenomenons like the Rolling Stones would not happen in today's culture, where we each endorse…
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