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Carnival’s Still-Sinking Ship: Lessons in Crisis Management
By: Maggie Brandt
02/02/2012 - January's cruise ship catastrophe continues to garner quite a bit of media attention. Since Carnival's Costa Concordia ran aground and sunk on January 13, every major news source has been gathering stories aboutwho is to blame, how such a tragic accident could occur with today's…
What We’re Reading – Social Media and SOPA/PIPA
By: Maggie Brandt
01/20/2012 - I don't know about you, but my Facebook newsfeed had been blowing up with comments about and criticisms of SOPA/PIPA, the proposed legislation to hold Internet companies like Google responsible for curbing the distribution of pirated movies, television shows and music. If you haven't read…
11 Classic Carols - Reputation Management Style
By: Maggie Brandt
12/22/2011 - Perhaps it's the excessive amount of cookies we've been consuming, or the knowledge that we are just hours away from a few days off, but we are are certainly the holiday spirit. On that note, we'd like to present you with our reputation mangement-inspired rendition of our…
What We’re Reading: Employee Communication
By: Maggie Brandt
12/16/2011 - Often when people think of how a business communicates, they think externally: what the company advertises on TV, how they respond to customer complaints or what they say in media interviews. Yet, one of the most important audiences a company communicates with is its employees.…
What We're Thinking: Giving Thanks
By: Maggie Brandt
11/22/2011 - I just finished a fascinating book by Eric Weiner called The Geography of Bliss, which recounts the author's travels to Iceland, Qatar, Bhutan and seven other countries in search of the happiest place in the world. While each culture possesses a unique definition of what…
What We're Reading: Brand Positioning
By: Maggie Brandt
11/11/2011 - As some chilly and rainy fall weather has hit us full force this week, we at Standing have enjoyed staying cozy indoors and reading about one of our favorite topics - brand positioning. Check out a few of our favorite links below. Organizations develop visual…
5 Tips for Transitioning to Accountable Care Organizations (ACOs)
By: Maggie Brandt
10/07/2011 - There's been a lot of confusion around accountable care organizations (ACO). What? You mean you didn't have a chance to read the 429-page document release in April describing all the rules surrounding ACOs? Here's a quick synopsis: Currently, health care operates under a fee-for-service model,…
What We're Reading: September 19-23
By: Maggie Brandt
09/23/2011 - If you were to stop by Standing's break room this week, you would have heard several passionate conversations about this week's season premiers of many of our favorite TV shows - Glee, Modern Family, Big Bang Theory, Castle, Two and a Half Men, and Parenthood,…
What We're Thinking: School Brands
By: Maggie Brandt
09/08/2011 - I'm not sure if it's the beautiful fall weather, the start of football season or our recent Push for Pencils drive, but I have been missing school these past few weeks. While I'm thrilled to be in a place in my life that does not…
How I Started Standing: Maggie Brandt
By: Maggie Brandt
08/29/2011 - When I was preparing to graduate with a degree in communication in May 2008, I thought I would be rolling in job offers... and then the recession hit hard. I quickly discovered that good grades and the resume I had been building for years didn't…
