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By: Marijean Jaggers
02/11/2010 - Chris Sacca is an influencer. So when Chris tweeted that his mission in life is now to ruin Blue Shield, the impact of that tweet to begin with, was this: 42 people retweeted it. Chris's followers alone are 1,341,550 (as of this writing anyway). The…
By: Marijean Jaggers
01/22/2010 - Photographer Billy Hunt has produced a brilliant video to help people (yes, ordinary people like you and me) look better and even beautiful in photos. This is great advice for PR people to use for their own publicity photos, but especially for client headshots. …
By: Marijean Jaggers
12/22/2009 - It's annual review time at Standing Partnership, as I'm sure it is at many of your companies. That means, as managers, we're compiling information, gathering feedback from colleagues, and considering the year's accomplishments and shortcomings to prepare reviews, as well as completing self-evaluations ("my greatest…
By: Marijean Jaggers
12/14/2009 - I spent time recently responding to a request for information (RFI) from a possible future client. I enjoy developing these documents because it provides the opportunity to think through common practices and describe them in detail. For example, one of the questions in the form…
By: Marijean Jaggers
12/01/2009 - Today's the day the Federal Trade Commission's (FTC) guidelines for bloggers go into effect. That means that bloggers who get paid or receive freebies for posts must begin disclosing it on their Web sites. I don't really have an issue with this; in fact, it…
By: Marijean Jaggers
11/25/2009 - Recently, I presented to two great groups: Social Media Club Charlottesville and the C'ville Entremoms. The two came together for networking and to accommodate my schedule, since they both wanted me to speak and we could only find a single date that worked. There is,…
By: Marijean Jaggers
11/17/2009 - On Sunday, I was one of 90 volunteers who participated in an event at the Charlottesville Albemarle Airport. It was a gorgeous day, up to 70 degrees and sunny, following several days of soaking rain that left the ground nice and soft -- perfect for…
By: Marijean Jaggers
11/04/2009 - I'm a big fan of the AMC show "Mad Men." I especially like the character Don Draper, the creative director at Sterling Cooper advertising agency, a complicated guy who represents the best minds that made up the golden age of advertising on Madison Avenue in…
By: Marijean Jaggers
10/30/2009 - I've been doing a lot of coaching with clients on how to repurpose content they're already creating to maximize their reach, particularly in the online space. All the content created by members of your team -- whether it's in internal e-mails, on social networking sites,…
By: Marijean Jaggers
10/13/2009 - An article posted today on CNN.com asks, Does your social class determine your online social network? This caught my eye because it's something I've been saying for a while. In fact, I blogged about it in the post Facebook is the Suburbs, MySpace is the Ghetto, raising…
Charlottesville-Albemarle Airport :: Jet Blast
Parents as Teachers National Center
Center for Media and Democracy
How Nonprofits Can Use Social Media