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Client Satisfaction Surveys: You don't know what you don't know
By: Marijean Jaggers
03/05/2008 - It's the time of year when Standing Partnership requests feedback from our clients about our performance during the previous year. We distribute a client satisfaction survey and encourage participation from all our clients, even those with whom we no longer work.The results of our survey…
X Lounge Spams UVa: Bad Idea
By: Marijean Jaggers
02/28/2008 - X Lounge spams UVa and serves up an excuse for me to remind all clients, prospects and readers of this space that yes, Virginia (and all the other states, too) it's still illegal to send unsolicited e-mails, no matter your mission. It's amazing to me…
Food for Thought: A Case Study
By: Marijean Jaggers
02/27/2008 - Last night, I was a host at a local restaurant for a "dining out" event to support the Charlottesville Community Scholarship Program. We called the event "Food for Thought" and invited five restaurants to participate by donating a percentage of the evening's take to the…
Cultural Education
By: Marijean Jaggers
02/15/2008 - A couple of weeks ago, my colleague Kristin and I attended a global trade show on behalf of a client. The attendees were from many different countries and it was interesting to overhear the variety of accents and languages as we walked from booth to…
Is Greg Brady a Social Media Expert?
By: Marijean Jaggers
02/14/2008 - Jeremy Pepper thinks so, or at least that Greg Brady "gets it." We all know Greg Brady, some of us probably even had schoolgirl crushes on him. He's seventies TV star Barry Williams, famous for his role on the Brady Bunch, and now the lead…
Branding: A look at the evolution of tech company logos
By: Marijean Jaggers
02/12/2008 - Neatorama has a great post with the origin and evolution of several tech company logos. It is really interesting to see how these logos, some of them so familiar to us, have updated over the years. What's interesting to me are the small changes that…
Walking the Halls: The Value of Immersion in a Client's Culture
By: Marijean Jaggers
02/11/2008 - I've heard it said that the best way to learn a new language and culture is to live among the people who speak the language, live the culture. This technique is called immersion, of course. In public relations we talk about "walking the halls" or…
Key Influencers: Behold the Power
By: Marijean Jaggers
01/30/2008 - I was at a local coffeehouse where I stayed to work a bit after an early afternoon meeting. As frequently happens at this particular establishment, I saw someone I knew. My friend, the founder of a local nonprofit, dropped by my table to chat and…
Brown Gets Blogger Relations
By: Marijean Jaggers
01/22/2008 - Amber wrote a post about my trip to the UPS Store last week. I wrote a post on my personal blog about the customer service provided by the UPS Store. Yesterday, a PR person for UPS commented on my blog and asked for the specific…
Managing Your Personal Reputation
By: Marijean Jaggers
01/17/2008 - I've heard some people talk about online profiles such as those in Facebook -- how they have created one "personal" and one "professional" version. Huh? This concept really has me flummoxed. It's as if people think they can live double lives online -- and I'm…
