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How I Started Standing: Part One
By: Marijean Jaggers
12/06/2007 - It was the summer of 2005 and I was working as the director of marketing for a small consulting firm. In addition, I was authoring Shop Talk, a blog about shopping for STLToday. It became clear that there was change underfoot at my firm and…
Commoncraft Videos: Social Media Made Simple
By: Marijean Jaggers
12/04/2007 - I've got a fever, and the only prescription is not just for more cowbell, but for more Lee LeFever. LeFever is the driving force behind the very successful The Commoncraft Show, a video project offering easy to comprehend shorts on social media tools. We're finding…
Using Facebook for Work
By: Marijean Jaggers
12/03/2007 - Studies (and personal experience) show that companies are adopting social media and engaging in social networking at an increasing rate of speed. Social networking, as explained by this Common Craft video, is the online connection, collaboration and relationship development between people who share common interests.…
U.S. Chamber Chair Shares The Power of One
By: Marijean Jaggers
11/29/2007 - Last night I attended the Charlottesville Regional Chamber of Commerce's 94th Annual Dinner and Meeting. The keynote speaker was Paul Speranza, Jr., chairman of the U.S. Chamber of Commerce and vice chairman, general counsel and secretary of Wegman's Food Markets. Wegman's ranked number two on…
Going All RSS: Taking A Stand for the Inbox
By: Marijean Jaggers
11/27/2007 - I spent part of the weekend unsubscribing from all of my e-mail lists. It's a bold stand, but I'm interested in protecting the sanctity of my inbox. Ideally, all that will reach me via e-mail will be messages from clients, contacts, family and friends and…
What Journalists Use as Sources
By: Marijean Jaggers
11/26/2007 - Still undecided about launching a corporate blog? Still struggling with gaining interest in your news from business journalists? Consider this: More than 8 of 10 business journalists (84%) say they have used or would use blogs as primary or secondary sources for articles, according to…
St. Louis Post-Dispatch Offers New PR Zone
By: Marijean Jaggers
11/20/2007 - Our friend Kurt Greenbaum, the director of social media for the St. Louis Post-Dispatch invited Standing team members to test-drive a new offering from STLToday.com The P-D is inviting readers to post their news releases online, making them available to the site's readership. For PR…
Social Media for Schools
By: Marijean Jaggers
11/12/2007 - Interrupted by a barrage of school-related e-mails, I've been thinking of the variety of ways schools could and should embrace social media. Here's why: E-mail announcements are a disruption and not effective. Recipients tend to read the e-mails (if at all) when they are recieved,…
PR Industry Blog Roundup
By: Marijean Jaggers
11/12/2007 - Scanning this week's business and industry feeds with my Bloglines account, I found some interesting posts to share: A post from Beth's Blog: How Nonprofits Can Use Social Media led me to this post on 12 Ways to Use Facebook Professionally Jeremy Pepper (a friend…
Blogging for Beginners
By: Marijean Jaggers
11/09/2007 - These days, it seems I'm either blogging, talking about blogging, writing about blogging or thinking about the world of social media and my space in the blogosphere. On Tuesday, Nov. 13 (which just happens to be my birthday) I'll be providing a seminar on social…
