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A Reader Query: Who Gets the Byline?
By: Marijean Jaggers
09/27/2007 - The "Where Do You Stand?" team is very interested in hearing from readers regarding reputation management issues you may be experiencing with your business. That's why I was delighted today when a reader contacted me with a PR scenario. "Elizabeth" operates a (non-PR) professional services…
The Gospel According to Scoble and Israel
By: Marijean Jaggers
09/26/2007 - I've just finished reading Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, in preparation for (life, and) Shel Israel's keynote address at Friday's BlogOrlando unconference. I was very jazzed by the book -- it provides great thinking behind corporate blogging; who…
Working Mother's Top 100
By: Marijean Jaggers
09/25/2007 - I was a mother before I began my career. I remember in those early days eagerly awaiting the annual issue of Working Mother Magazine including the list of 100 Best Companies for working moms, scanning the list for future potential employers. I was determined to…
PR Web in Plain English
By: Marijean Jaggers
09/25/2007 - PRWeb has produced a great video that helps explain to clients why using a distribution resource to post news releases online is valuable.
Thinking Outside the Press Release
By: Marijean Jaggers
09/25/2007 - Ah, the press release. A staple of modern PR. Necessary, useful, does the job. But sometimes, don't you want to do something that makes people wake up, sit up and then maybe even get up and pursue your product or idea? I laughed out loud…
Apples to Apples: A Study of Two Orchards Online
By: Marijean Jaggers
09/22/2007 - Last weekend, I went with my family to Carter Mountain Orchard, not far from our home in Charlottesville, Va. Before our visit, I checked out the orchard's Web site, to get the hours and find out what apples were in season. The online orchard visit…
Social Media: Standing the Test of Time
By: Marijean Jaggers
09/21/2007 - Standing stood back a year or more ago and began incorporating social media tactics into our clients' overall communications plans. We recognized that reaching audiences does not always mean the shotgun blast approach of traditional public relations, rather, reaching communities (many of them built and…
Facebook Nation
By: Marijean Jaggers
09/20/2007 - Have you heard of The Jena 6? Chances are, if you have a Facebook account, your answer is “yes.” In the era of the Facebook mini-feed, it would be hard to miss the dozens of clubs and events that have sprung up around this controversy…
The New Village
By: Marijean Jaggers
09/19/2007 - Forbes recently published an article, “The Critical 1%” by Burson-Marsteller CEO Mark J. Penn, highlighting the main points of his new book, Microtrends: The Small Forces behind Tomorrow's Big Changes. I'm taken with his idea, that these microminority groups are a force to be reckoned…
Leadership Portland
By: Marijean Jaggers
09/19/2007 - For any readers who aren't already aware, Standing Partnership is headquartered in St. Louis but also has offices in Portland, Ore. and Charlottesville, Va. I manage the Portland office and have recently been accepted into the 2008 Leadership Portland class, sponsored by the Portland Business…
