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Who's On Twitter? Not the Rich Old Guys, Says Quantcast
By: Marijean Jaggers
07/31/2009 - The other day a client asked, "Is Twitter more heavily male-dominated? Because it seems like it is." I didn't know, at the time, but vowed to find out. \ What I learned from Quantcast is that the Twitter demographics are just a little bit surprising.…
Show Us the Money: How Social Media Engagement is Paying Off
By: Marijean Jaggers
07/23/2009 - After more than four years of pushing the envelope of social media with clients, it's quite gratifying to report that a new study backs up what we at Standing have been saying all along. The study, conducted by wiki resource Wetpaint and Altimeter Group, makes…
Using Twitter for Customer Service? Five Reasons Not to Tweet
By: Marijean Jaggers
07/22/2009 - Some notable examples of how Twitter is being succesfully used for customer service have emerged; Frank Eliason is Comcast's leader in caring for customers via Twitter; a pioneer in this practice. Whole Foods is another business with a significant presence on Twitter. This week, Best…
The Best Advice for Using Twitter for Marketing and PR
By: Marijean Jaggers
07/16/2009 - If you're interested in learning how you can use Twitter for Marketing and PR, visit this site: www.howtousetwitterformarketingandpr.com. Did you click through? Really? You should ... The site makes a very strong argument, I think, and one I agree with. Surprised? Maybe even a little…
CHO Knows Social Media: How a Regional Airport Makes Connections
By: Marijean Jaggers
07/15/2009 - Standing Partnership client, the Charlottesville Albemarle Airport (CHO), has grown by leaps and bounds with its reputation and reach over the last year. Through the use of social media tools and a new dynamic Web site, the airport's executive director, Barbara Hutchinson, has developed a…
Twitter for Event Promotion, Collaboration and Community Building
By: Marijean Jaggers
06/01/2009 - "It all started on Twitter," said Steve Whitaker, kicking off the first-ever pie bake off in the community of Charlottesville, Va. The C'ville Pie Down, as the event came to be known, started with an innocent tweet. First, Jamie Schwartz of Brown Automotive, a local…
CHO Featured in Charlottesville Social Media Story on WCAV CBS-19
By: Marijean Jaggers
05/14/2009 - Charlottesville Albemarle Airport's executive director Barbara Hutchinson is featured for her use of social media tools, including Twitter and the JetBlast blog in a story that will air tonight at 6pm on WCAV CBS-19. We gained a preview, via Twitter, on YouTube before the broadcast.…
New to the Blogosphere? READ THIS FIRST
By: Marijean Jaggers
05/11/2009 - If you're new to blogging, or reading blogs, there are a few things you need to know. Dooce is the most popular single-author blog in the English language. Its author is Heather B. Armstrong. Do not call her "Dooce"; you aren't cool enough.…
Swine Flu and Reliable News via Twitter
By: Marijean Jaggers
04/28/2009 - Tonight on WCAV CBS-19's 5pm newscast I'll be talking about the swine flu pandemic panic being proliferated via Twitter. (Luckily I don't have to say that sentence on camera.) The story has to do with the information being shared via Twitter by sources that may…
Internal Communications: Getting Ahead of the Inbox
By: Marijean Jaggers
04/23/2009 - In the communications business, there's been a recent surge in getting back to basics; branding and internal communications are in demand. Getting back to basics has meant an upswing in client interest in getting ahead of one of the most frequent forms of communication we…
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