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Eight News Values: How They Still Fit Into Everyday Media Relations
By: Marijean Jaggers
12/14/2009 - I spent time recently responding to a request for information (RFI) from a possible future client. I enjoy developing these documents because it provides the opportunity to think through common practices and describe them in detail. For example, one of the questions in the form…
Full Disclosure: FTC Regulations for Bloggers Take Effect Today
By: Marijean Jaggers
12/01/2009 - Today's the day the Federal Trade Commission's (FTC) guidelines for bloggers go into effect. That means that bloggers who get paid or receive freebies for posts must begin disclosing it on their Web sites. I don't really have an issue with this; in fact, it…
Six Ways to Use Social Media to Promote Your Brand and Your Business
By: Marijean Jaggers
11/25/2009 - Recently, I presented to two great groups: Social Media Club Charlottesville and the C'ville Entremoms. The two came together for networking and to accommodate my schedule, since they both wanted me to speak and we could only find a single date that worked. There is,…
Tree Planting at the Charlottesville Albemarle Airport
By: Marijean Jaggers
11/17/2009 - On Sunday, I was one of 90 volunteers who participated in an event at the Charlottesville Albemarle Airport. It was a gorgeous day, up to 70 degrees and sunny, following several days of soaking rain that left the ground nice and soft -- perfect for…
'If you don't like what is being said, then change the conversation,' PR according to Don Draper
By: Marijean Jaggers
11/04/2009 - I'm a big fan of the AMC show "Mad Men." I especially like the character Don Draper, the creative director at Sterling Cooper advertising agency, a complicated guy who represents the best minds that made up the golden age of advertising on Madison Avenue in…
How to Repurpose Content to Support Your Brand Through Strategic Communications
By: Marijean Jaggers
10/30/2009 - I've been doing a lot of coaching with clients on how to repurpose content they're already creating to maximize their reach, particularly in the online space. All the content created by members of your team -- whether it's in internal e-mails, on social networking sites,…
Nielsen Says Social Class Linked to Social Networking Tools: Do You Agree
By: Marijean Jaggers
10/13/2009 - An article posted today on CNN.com asks, Does your social class determine your online social network? This caught my eye because it's something I've been saying for a while. In fact, I blogged about it in the post Facebook is the Suburbs, MySpace is the Ghetto, raising…
Best of Where Do You Stand? (so far) for 2009
By: Marijean Jaggers
10/13/2009 - A popular technique that almost every television series I can think of has employed at one time or another is the "flashback episode." I've often thought of it as a lame copout for a "new" episode, but in blogging, I think it's a different story.…
Using Digital Communications to Create Event Excitement, Collaboration
By: Marijean Jaggers
10/12/2009 - Standing Partnership client Southern Illinois University Edwardsville (SIUE) approached us with a challenge. The School of Pharmacy would be hosting a learning summit for pharmacists and students studying pain management and palliative care. The school wanted a solution to offer both participants in the summit…
Stop Wondering, Start Using RSS Feeds
By: Marijean Jaggers
09/15/2009 - It has come up in every social media workshop I've led -- what is an RSS feed? Surely by now you've heard that RSS stands for Really Simple Syndication, and about at this time, all you hear or see is blah, blah, blah, because what…
