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The Best Advice for Using Twitter for Marketing and PR
By: Marijean Jaggers
07/16/2009 - If you're interested in learning how you can use Twitter for Marketing and PR, visit this site: www.howtousetwitterformarketingandpr.com. Did you click through? Really? You should ... The site makes a very strong argument, I think, and one I agree with. Surprised? Maybe even a little…
CHO Knows Social Media: How a Regional Airport Makes Connections
By: Marijean Jaggers
07/15/2009 - Standing Partnership client, the Charlottesville Albemarle Airport (CHO), has grown by leaps and bounds with its reputation and reach over the last year. Through the use of social media tools and a new dynamic Web site, the airport's executive director, Barbara Hutchinson, has developed a…
Twitter for Event Promotion, Collaboration and Community Building
By: Marijean Jaggers
06/01/2009 - "It all started on Twitter," said Steve Whitaker, kicking off the first-ever pie bake off in the community of Charlottesville, Va. The C'ville Pie Down, as the event came to be known, started with an innocent tweet. First, Jamie Schwartz of Brown Automotive, a local…
CHO Featured in Charlottesville Social Media Story on WCAV CBS-19
By: Marijean Jaggers
05/14/2009 - Charlottesville Albemarle Airport's executive director Barbara Hutchinson is featured for her use of social media tools, including Twitter and the JetBlast blog in a story that will air tonight at 6pm on WCAV CBS-19. We gained a preview, via Twitter, on YouTube before the broadcast.…
New to the Blogosphere? READ THIS FIRST
By: Marijean Jaggers
05/11/2009 - If you're new to blogging, or reading blogs, there are a few things you need to know. Dooce is the most popular single-author blog in the English language. Its author is Heather B. Armstrong. Do not call her "Dooce"; you aren't cool enough.…
Swine Flu and Reliable News via Twitter
By: Marijean Jaggers
04/28/2009 - Tonight on WCAV CBS-19's 5pm newscast I'll be talking about the swine flu pandemic panic being proliferated via Twitter. (Luckily I don't have to say that sentence on camera.) The story has to do with the information being shared via Twitter by sources that may…
Internal Communications: Getting Ahead of the Inbox
By: Marijean Jaggers
04/23/2009 - In the communications business, there's been a recent surge in getting back to basics; branding and internal communications are in demand. Getting back to basics has meant an upswing in client interest in getting ahead of one of the most frequent forms of communication we…
NTSB and Crisis Communication in Aviation
By: Marijean Jaggers
04/22/2009 - Recently, as part of our crisis communication work for Standing's client, the Charlottesville-Albemarle Regional Airport, I attended a crisis communication workshop delivered by none other than the NTSB. The presenters, both public affairs specialists in aviation, provided fascinating case studies and information about the role…
Charlottesville Blog of the Week
By: Marijean Jaggers
04/17/2009 - The Newsplex and specifically Jim Hanchett, news director, has started an interesting segment on WCAV CBS-19 in Charlottesville. Jim's idea was to begin to connect the TV watching audience with the local blogosphere by featuring a different area blog each week. The segment, which appears…
Skittles: A Taste of How Web Sites Should Be Done
By: Marijean Jaggers
03/18/2009 - Unless someone's directed you there, or you've caught the buzz, OR you're just a raving Skittles fan, you may not have seen the new Skittles site. I urge you to go look. I'll wait. OK, are you done? No? You want to hang out there…
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