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Business Lesson in India
By: Marijean Jaggers
09/26/2008 - Last week, my colleague Jennifer and I had the great fortune to travel to India to conduct some client work. While in Ahmedabad and Mumbai, we discovered that in restaurants, at our hotel and on the Indian airline we took, we were presented at every…
We Can Do It! A Standing Partnership Motto.
By: Marijean Jaggers
09/23/2008 - When Cathy Dunkin and her sister started Standing Partnership 17 years ago, a small sign hung on their office wall. It was a vintage sign from the War Production C0-ordinating Committee featuring Rosie the Riveter and proclaiming, "We Can Do It!" Cathy told me about…
Corporate Blogging 101: The Importance of URL and Blog Title
By: Marijean Jaggers
09/16/2008 - What's the most important decision to make before your corporation begins to blog? Some think it's the WHO -- which person in the organization will be the voice to represent them? WHAT is undeniably important, and a key decision to make early on, and if…
Corporate Blogging 101: What to consider before you blog
By: Marijean Jaggers
09/09/2008 - Just as an organization's leaders would meet before a big sales pitch, presentation or speaking opportunity, discussion needs to occur internally before any organization dives headfirst into the blogosphere. This responsible approach is strategic, reduces risk and creates clarity around the project. Phase I: Making…
The PR Industry's Reaction to the Social Media Release
By: Marijean Jaggers
07/29/2008 - Remember SHIFT's social media release template? When it came out in May, 2006 it was all the buzz – the New Big Thing in PR. But what happened when the template was released? Was it successful? Were PR practitioners using it? Most importantly, did journalists…
Explaining Twitter to John McCain
By: Marijean Jaggers
07/17/2008 - My friend and fellow social mediaphile Jim Duncan and I had lunch recently. We were on the topic of Twitter, when Jim said, "How would you explain Twitter to John McCain?" As with anyone raised, employed and heck, darn near retired before the digital age,…
Working at Home for Standing Partnership
By: Marijean Jaggers
07/09/2008 - I was recently honored as the C'ville Weekly Abode feature subject for Erika Howsare's A Room of One's Own article. As Standing Partnership's only full-time home office employee (I manage the Charlottesville presence of the reputation management firm), I have had to place a certain…
Great Customer Relationships: The Coffeeshop Experience
By: Marijean Jaggers
07/08/2008 - In this week's edition of Newsweek, the reader-contributed essay My Turn (perhaps my favorite feature of the magazine) is titled "Closing Shop -- And a Life by Sal Nunziato." The writer shares the story of his life as the owner of an independent music store…
Summer Fridays
By: Marijean Jaggers
06/13/2008 - Standing Partnership has taken a cue from several of our clients and instituted "summer Fridays." We've previously offered the option to cut out at noon one Friday a month, provided staff had logged all weekly time before lunchtime. This summer, however, EVERY Friday is a…
Addicted to the Internet
By: Marijean Jaggers
05/27/2008 - A couple of months ago, my colleague Amber goaded Melissa into writing a blog post by calling her a hypocrite. In her follow-up post, Amber said, "I can completely understand and empathize with Melissa's concern about finding the time to blog. It's a common response…
