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What We're Reading: Aug. 8-12
By: Maya Lunnemann
08/12/2011 - For many Standing team members, every morning starts with a skim of the day's headlines. Take a peak at we've been reading this week! Britain points the finger at social media tools for inciting unrest after last week's riots. Jonathan A. Segal shares his…
New Milk Campaign: Funny or Failure?
By: Maya Lunnemann
07/13/2011 - Know your audience. Tread cautiously when using humor in a marketing campaign. Two simple rules to follow in marketing. Unfortunately, the California Milk Processor Board missed that memo as they launched the "Everything I do is wrong" campaign, which touts the benefit of calcium in…
FarmVille vs. Real Farming: What's The Reality?
By: Maya Lunnemann
03/14/2011 - It's National Ag Week and we're kicking off a week-long series celebrating the people who produce food, fuel, fiber and feed. Agriculture is a critical part of our lives, from the food we eat to the clothes we wear. While social media has been a…
Behind the Benetwit
By: Maya Lunnemann
12/09/2010 - Today marks Standing Partnership's Second Annual Holiday "Benetwit" to benefit the 100 Neediest Cases program, supported by the United Way and the St. Louis Post-Dispatch. What is a "Benetwit" and how did it come to be? Here's a little history on how the concept was…
What We're Reading: Nov. 8-12
By: Maya Lunnemann
11/12/2010 - This week's links post comes from our agriculture and nutrition team. There's a lot of amazing ag content each week, but we narrowed it down to some of our favorites: This article from AgProfessional examines how labeling farmers as "factory farmer" or "family farmer"…
Top Three Ways to Conquer Blogger's Block
By: Maya Lunnemann
08/31/2010 - Not long ago, I read this fascinating story. I even had a great blog post drafted in my head about agritourism and ag marketing. And then I started typing. I wrote 90% of the post, re-read my post and then scrapped it. And this isn't…
Our Holiday Wish? Come Together for a Benetwit to Benefit the 100 Neediest Cases
By: Maya Lunnemann
11/20/2009 - We recently asked our Twitter friends and followers about their wishes for the world this season (in less than 140 characters), and here's what they said: @stephaniethum Mine is that babies, toddlers + kids be hugged, never hit. Encouraged, never humiliated. That parents understand, not…
Is the President's Financial Rescue Plan a Laughing Matter?
By: Maya Lunnemann
03/19/2009 - Is President Obama turning the presidency and his position into a joke? Is it really necessary for him to go on "The Tonight Show with Jay Leno" to push his political agenda? Some already have said that President Obama, who used an unconventional approach during his…
Taking a Cue from Merrill Lynch
By: Maya Lunnemann
12/10/2008 - I wonder if Merrill Lynch's CEO, John Thain, is still kicking himself. After all, he did take quite a beating after reports leaked that he would ask the company's directors for a $10 million bonus. After almost a full day of enduring ridicule from…
Competition Heats Up in Newsrooms
By: Maya Lunnemann
12/05/2008 - Until recently, the Associated Press was the go-to resource for high-quality, breaking news. Newsrooms paid top dollar, more than $800,000 for some members, to access the AP's stories. But several have recently revolted against the high fees (despite the fact that the AP is a…
