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Join in Social Media Research

By: Melissa Lackey

Melissa Lackey's avatar

03/27/2009 - For all of you who are research and measurement fans (like me), I wanted to offer a quick heads up. The Society for New Communications Research will be partnering with Beeline Labs and Deloitte on the second annual Tribalization of Business Study. The study focuses…

Insights from NPR

By: Melissa Lackey

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03/17/2009 - Welcome Tim Eby! Watch out St. Louis...our local national public radio station has some exciting things in store, not the least of which is the potential move to Grand Center in 2011. Thanks to the monthly Focus St. Louis Breakfast Club, we had an opportunity…

My Favorite Pair of Shoes

By: Melissa Lackey

Melissa Lackey's avatar

03/13/2008 - I'm so excited to share my favorite pair of shoes with everyone. I know…pretty cool, right? Don't we all need a pair of ruby sequin tennis shoes? Yes…yes we do! And here's why: our team was discussing in a recent client relationship meeting the importance…

Overcoming hypocrisy: My first blog post

By: Melissa Lackey

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03/12/2008 -   Recently I was called a hypocrite by one of my colleagues. My reaction? Damn, she's right (although she still says she was joking). Shame on me! I've been on the social media bandwagon for nearly two years: watching conversations, commenting on blogs, experimenting with…

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