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When “Pink Slime” Goes Viral
By: Mihaela Grad
04/02/2012 - As if we needed more proof that social media can trigger a communications crisis, here comes the case of "pink slime," or finely textured beef used as filler in up to 15 percent of all ground beef sold in the U.S. This unfortunately nicknamed product…
Food for Thought – Consumer Attitudes to Food Labeling in Europe
By: Mihaela Grad
03/09/2012 - A frequently heard argument in the debate over the need to label foods that contain genetically-modified ingredients is the fact that in the European Union mandatory labeling, introduced in 2004, works well. Considering that the Europeans are generally more distrustful of GM-foods on a personal,…
What Hostage Negotiators Can Teach Crisis Communications Specialists
By: Mihaela Grad
01/10/2012 - Strategies used by hostage negotiators can come in handy in issues and crisis management, according to Harvard Law School's Program on Negotiation. While this approach may appear extreme to communications professionals, a closer look at the lessons outlined in "Crisis Communication - How to Avoid…
How I Started Standing: Mihaela Grad
By: Mihaela Grad
07/11/2011 - Corporate culture has become a key defining characteristic that helps companies stand out in today's business environment. This goes beyond first-impression descriptions of companies as either stodgy and hierarchical or laidback and creative. Corporate culture is crucial in helping companies handle change, confront ethical dilemmas…
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