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The Media Gets It Right
By: Mistie Thompson
10/01/2007 - I know that reporters/media outlets and PR people/agencies have kind of a love/hate relationship (I'll save my "can't we just all get along?" speech for another time), but today I want to sincerely congratulate the national media for providing an invaluable service - saving a…
Product Development
By: Mistie Thompson
09/28/2007 - --Great examples of participatory product development and marketing in the tech world - Palm and Apple. Steve Jobs' open letter regarding the iPhone's price cut made big news, as well as Palm's ditching of a new project after lots of blog activity about the anticipated…
Beyond Blogging
By: Mistie Thompson
09/28/2007 - Presenter: David Parmet, Marketing Begins At Home --If you're in PR/marketing and not blogging/engaging with bloggers, you're probably still working on a manual typewriter. --David says when PR agencies start blogging, internal change happens - instead of paying lip service to social media, they really…
Crisis Communications
By: Mistie Thompson
09/28/2007 - Laurie Mayers, MS&L - works with General Motors on crisis communications GM has several blogs - FastLane is most well known GM Vice Chairman Bob Lutz is most popular blogger Have five-person blog team - meet weekly Recently started doing video blogging GM blogging under…
Want to Write a Great Speech? Read Before You Write.
By: Mistie Thompson
09/14/2007 - There have been countless bad speeches made in the history of public speaking - for every Gettysburg Address, there are a million snooze-inducing orations that no one wants to relive. We won't even get into how the delivery of a speech can destroy a well-written…
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